-
Ganhar de lavada [Win Bigly]
- Persuasão em um mundo onde os fatos não importam [Persuasion in a World Where Facts Don't Matter]
- Narrated by: Douglas Monteiro
- Length: 9 hrs and 3 mins
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Publisher's summary
Do mesmo autor das Tirinhas de Dilbert. Um olhar original sobre a eleição de Trump e das técnicas de persuasão.
Scott Adams foi uma das primeiras figuras públicas a prever a vitória de Trump, mais ou menos uma semana depois do renomado estatístico Nate Silver colocar suas chances em 2%. Mas Adams reconheceu em Trump um nível de persuasão que só se vê uma vez na vida. Por isso este audiolivro vai além da política para analisar ferramentas de persuasão que podem funcionar em qualquer contexto, oferecendo ao ouvinte o acesso à “senha de administrador” dos seres humanos. O autor nos mostra que somos programados para responder à emoção, não à razão. Podemos ouvir 10% de um discurso—um gesto aqui, uma frase ali—e, se os botões certos forem apertados, decidir que concordamos. Em seguida, inventamos razões para justificar nossa decisão. Ganhar de lavada é uma obra indispensável se você pretende persuadir outras pessoas em qualquer campo, ou se quiser resistir a essas táticas quando forem usadas contra você.
Please note: This audiobook is in Brazilian Portuguese.
OBSERVAÇÃO: Quando comprar este título, o PDF que o acompanha estará disponível em sua Biblioteca Audible junto com o áudio.
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