Eating the Big Fish Audiobook By Adam Morgan cover art

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

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Eating the Big Fish

By: Adam Morgan
Narrated by: A. T. Chandler
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The second edition of the international best seller, now revised and updated....

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2009 Adam Morgan (P)2012 Audible, Inc. Advertising Marketing Marketing & Sales
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The book is written in a mostly timeless way with great examples of the lessons. I do think this should be required reading in the business community.

The reading of the book sounds a little robotic and is a bit slow. I just used a speed of 1.2 (and I could’ve gone a little faster) and it sounded better.

Great book for Challenger Brands and Marketing Pros

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