Click

How to Make What People Want

By: Jake Knapp, John Zeratsky

Narrated by: Jake Knapp, John Zeratsky

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.

Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?

Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.

Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

Excellent book!

Intriguing detail for startups to move from idea to sprint demo. Helpful detail for early startups.

Best business book I read this year

Thank you for this very practical book with a clear explanation of how to prepare and launch experiments to find product market fit as fast and cheap as possible. This is World class. Thank you!

A lightning-fast way to align teams and avoid bad decisions

Click is about answering the most important question in business: what does the customer want that we can deliver better than the competition? To do this it introduces a new 2-day team workshop for kicking off a project: The Foundation Sprint. As a UX designer and facilitator I found this new workshop the perfect complement to the Design Sprint–and even more widely applicable to any kind of team.

Both the physical copy and the audiobook are very well produced and I would highly recommend it to founders, PMs, and UX designers who want to de-risk a new strategic objective and give space to create team discussion and alignment as early in the process as possible.