The Sweaty Startup

How to Get Rich Doing Boring Things

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.

Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.

In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win.

Bringing together the stories of dozens of successful businesses, including his own, Huber reveals an accessible but often-overlooked path to wealth and a life well-lived. To Nick, entrepreneurship isn’t about trying to reinvent the wheel. It’s not about new ideas, raising venture capital funding, or going on Shark Tank. Instead, it’s about doing common things uncommonly well. The Sweaty Startup is a refreshing and straightforward road map outlining his philosophy for a new generation of entrepreneurs.

This is the BEST business book I have ever heard.

There is no easy way to describe how many times this book slapped me in the face with cold truth and hard wisdom. I have a small business and have been struggling with it for some time. This book helped me identify several opportunities to improve and even new Ideas to Explore. Thanks Nick for such an AMAZING job. This book will change many lives.

Wish i read when i was 19

After wasting years trying to build the next tech startup, i should have just read this! Would be millions richer

Get Sweaty!

I really enjoyed the no-nonsense, practical advice in this book. Nick’s story is a prime example that success in business isn’t always sexy—but it is almost always sweaty. The Sweaty Startup cuts through the startup hype and shows how “unsexy” service businesses can create real wealth and freedom. Nick offers a clear blueprint for identifying opportunities, standing out with great customer service, and scaling through grit, systems, and smart delegation. It’s perfect for anyone stuck in overthinking or analysis paralysis and is ready to stop dreaming and start doing.

Must Read for ALL Prospective College-Bound Kids (& Parents)

I've followed Nick on X for some time now. Simple, honest & unfiltered advice & commentary. Did not disappoint!

Straight forward. Good for getting over your fear of starting

He did a great job of telling ppl to get started and overcome the fear of starting.