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Publisher's Summary

There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same.

This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.

©2007 Chet Holmes; (P)2007 Blackstone Audio Inc.

Critic Reviews

"An amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey)
"This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come." (A. Harrison Barnes, CEO, Juriscape)

What members say

Average Customer Ratings


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  • Overall

AMAZING BOOK - made me realize that I am CAUSE

This book sat in my account for 6 months. I did not like the NAME Chet, so I never listened to it.
When I finally listened to part of it, it gave me TOUGH coaching on what a looser I've been being regarding sales. My sales are low, and it is because of my attitude. Chet Holmes, is someone I would like to meet because I am sure he makes a differnce in the lives of everyone he meets.
I highly recommend this book. Chet Holmes please call me, I would love the opportunity to talk to you!

1 of 1 people found this review helpful

  • Overall

Do You Want Sales - Read This Book NOW!

This is a terrific book!

As a salesman, I sold $247,368,657.97 in personal real estate sales and more than $1 Billion through my marketing leadership skills. I'm a marketer at heart and a salesman by training.

This book opened my eyes to some ground-breaking ideas that Chet has proven to work. Just wait until you learn about his Dream 100 - that idea alone is worth many times the price of what you'll pay to get this information.

He's sharp, focused, and has great ideas no matter what size company you have or business you're in. This goes to the top of my recommended list. Immediately!

PS: Be prepared to listen/read this several times: there's just WAY too much to capture the first time through.

3 of 4 people found this review helpful

  • Overall
  • Sandy
  • holliston, MA, United States
  • 04-28-10

Ok if you are selling carpet cleaning services.

The book totaling focusing on business to consumer selling. Lots of tips but no real framework or research outside of one guy's experience. I tried to finish it and it was a struggle. Not really a sales book but a list of tricks book.

36 of 54 people found this review helpful

  • Overall
  • Rand Vollmer
  • 20208 Heritage Point Drive, Tampa, FL 33647
  • 02-24-09

good info, none new, author ego gets in way

It is hard for me to appreciate a self help book written by an author who is so wonderful that he was always the top producer and never lost a client. I am listening to "The Knack" now and for me, it is much better at delivering a message. Unlike Chet Holmes, Norm Brodsky actually uses his own mistakes to inform the listener. There is nothing new in this book, but there are many good ideas which may or may not be appropriate for your type of selling/business.

14 of 21 people found this review helpful

  • Overall
  • Performance
  • Story

Basic 101 stuff

Would you recommend this book to a friend? Why or why not?

Not really.

How would you have changed the story to make it more enjoyable?

It should have been read by the author.

What did you like about the performance? What did you dislike?

It all sounded old fashioned, and a little cheesy - that's the best I can describe it. The one nugget I took away was to do a few things thousands of times, rather than thousands of things a few times.

Who do you think would benefit most from listening to The Ultimate Sales Machine?

If this is your very first sales book, you might like it. If you've read one or two before, there's nothing new here.

Any additional comments?

Overall it was cookie cutter, sales 101 material. It scratched the surface of just about every aspect of business, but there was no meat on the bones.

6 of 9 people found this review helpful

  • Overall
  • Mark
  • New York, NY, USA
  • 03-11-08


I've never listened to such a pompous, condescending audiobook before. The reader's voice only adds to this. There's nothing new here, so get over yourself!

34 of 53 people found this review helpful

  • Overall

USM; great, detailed

I first thought this was just a "sales improvement" book. It is much more than that. It deals with every aspect of a business, leadership, managment, optimal performance and getting results. The book is very indepth, rich and provides 'take aways' after 'take aways'. I don't suffer fools (books) very well, discriminating about what I read/listen and rate this book as a "must read" to any manager or leader of high performance teams, espcially sales.

11 of 17 people found this review helpful

  • Overall
  • Larry
  • Murrieta, CA, USA
  • 03-14-08

Beeter Narration Please

The narrator was TERRIBLE otherwise the book was very good.

13 of 21 people found this review helpful

  • Overall
  • Mike
  • Alexandria, VA, United States
  • 11-10-10

Life changing and empowering ideas

I have read countless books on business, marketing and sales but none have had the same impact that this one book did. It is well written and easy to understand. More importantly, it is packed with practical ideas that are ready to implement. I started implementing some ideas, even before reading to the end, and started seeing improved productivity and sales within days. This book should be compulsory reading for all small to medium sized businesses. I have recommended it to all my children.

2 of 3 people found this review helpful

  • Overall
  • Todd
  • Pflugerville, TX, United States
  • 07-14-10

Great book!

I have been in sales for over 15 years and this is a great book for the beginner or the one who knows it all! Great read!

2 of 3 people found this review helpful