Boasting years of marketing experience for major companies, Ken Hudson offers practical, straightforward advice on thinking "outside the box", fostering creative work environments, and culling ideas from unrelated fields in order to stay ahead of the curve in terms of innovation - essential in a rapidly evolving, technologically informed marketplace.
Narrator Catherine Milte’s confident and pleasant delivery engages the listener in her reading of Hudson’s no-frills, common sense roadmap to, as he puts it, "becoming unstuck" from rote ways of thinking across all business sectors.
Outlining 60 effective and practical thinking tools, The Idea Generator & Accelerator will help you come up with new ideas quickly. Each tool is simple to use and will help you to develop ideas and solve problems faster, either on your own or with a team. It is the ulitmate resource for time-strapped business executives or those who are running their own business, or working in innovation, new product development, business development, sales, marketing, and advertising.
The author has obviously read a lot about business but really doesn?t appear to have any direct first hand experience of it. The whole thing feels like a year 10 business studies project, and if it were, then you would give the pupil high marks for effort and research, but you wouldn?t want to take this seriously in a real life work environment.
The advice, recommendations and examples of use show such a naivety about real life business that you just can?t help but smile. The danger of this book is that the only people who would take it seriously are those who are themselves so na?ve about business that they desperately need some sensible advice and guidance ? but won?t find it in this book.
I made it to the end of the book as I believe that just one good idea from a book can make it all worthwhile, but there wasn?t anything of value in this. In fact, I believe that if you were brave (or foolhardy) enough to implement the ideas in this book you would at best waste a lot of time, at worst ? well, I don?t know what the worst thing that could happen to your business would be ? but this would probably make it happen.
I have rated this book as one star ? but that really is far too high. My advice would be ? spend your money on an audiobook with real value. I have bought lots of audiobooks from Audible and this is the first one that hasn?t met or exceeded expectations.
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