Regular price: $20.99

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

A finalist for the 2016 Financial Times/McKinsey Bracken Bower Prize

A leading venture capitalist offers surprising revelations on who is going to be driving innovation in the years to come.

Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.

But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies - not the techies - who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. It is they who are bringing context to code, and ethics to algorithms. They also bring the management and communication skills, the soft skills that are so vital to spurring growth.

Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations are at the center of innovation in business, education, and government, and why liberal arts are still relevant in our techie world.

©2017 Hartley Global, LLC (P)2017 Brilliance Publishing, Inc., all rights reserved.

More from the same

What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
  • 5 Stars
    4
  • 4 Stars
    5
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.4 out of 5.0
  • 5 Stars
    5
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.3 out of 5.0
  • 5 Stars
    4
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Sort by:
  • Overall
  • Performance
  • Story

Technology vs the liberal arts

Outstanding and very well documented relationship between the liberal arts and technology. Anyone who has concerns about robots, deep learning, and AI and the future of their children's education and the work force will find answers and reassurances in this book. Immensely informative, too, about what's happening in those areas today.

  • Overall
  • Performance
  • Story

Excellent book

This book is important reading for anyone interested in tech entrepreneurship and in our economic future.