Regular price: $21.32

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running ground-breaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.

These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

Published as part of the Penguin Portfolio series of business audiobooks.

©2010 Kay-Yut Chen & Marina Krakovsky (P)2011 Penguin Books Ltd

What members say

Average Customer Ratings

Overall

  • 3.0 out of 5.0
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • out of 5.0
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • out of 5.0
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
No Reviews are Available