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Publisher's Summary

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU?

This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

You'll learn how to:

  • Indentify the six essential positioning elements that define your personal brand
  • Master the five everyday activities that most clearly communicate your brand
  • Avoid the top 20 Personal Brand Busters that could keep you from success
  • Increase your earning power and job satisfaction
  • Build on-the-job trust and loyalty in YOU
©2008 Global Insight Communications, LLC and Brenda Bence (P)2008 Global Insight Communications, LLC and Brenda Bence

What members say

Average Customer Ratings

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  • Overall
  • Performance
  • Story

Irritating delivery

What could have made this a 4 or 5-star listening experience for you?

Brenda definitely should have had someone else read this. I felt like I was being talked to by a Sunday school teacher. Content is interesting. I think her process requires far more work than is needed. I seriously doubt that anyone is going to go through the trouble of developing the personal branding plan she recommends. I also disagree with her examples i.e emotional needs. I did like some of the quotes and the stories she tells however.

Would you recommend How YOU Are Like Shampoo to your friends? Why or why not?

Not really. My friends are too old to care about career advancement, which is really the focus of this book. I read it simply to learn more about somebody else's perspective on personal branding, a subject I write about myself.

How could the performance have been better?

For me, her delivery seemed affected. Not real. Trying too hard. It became a major distraction until I eventually gave up on the book. A little too much "aren't I smart?" throughout, as well.

  • Overall
  • Performance
  • Story
  • Daniel
  • LINCOLN, NE, United States
  • 11-29-12

Excellent audio book about Personal Branding

If you could sum up How YOU Are Like Shampoo in three words, what would they be?

Eye-opening, useful, practical

Any additional comments?

Useful and practical approach for creating and communicating a personal brand.

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  • Overall
  • Tino
  • 10-06-12

I couldn't listen anymore

I think that I would like to hear this book again because i think that the content might be really good, but the reader has a type of voice that i find really difficult to listen to. The sound is also out.

I think that the author would have won me over if she wasn't the reader. other than that it was fine but I never got to the end of the book.