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Publisher's Summary

In Data Analytics: Using Big Data Analytics for Business to Increase Profits and Create Happy Customers, Matthew Adams reveals the reality of the big data analytics world, and outlines clear and actionable steps that will equip the listener with the tools needed for this next phase of human evolution. This book contains proven steps and strategies on how to use everyday data analytics for business to increase profitability and customer satisfaction.

In this book you will find:

  • An introduction to analytics
  • The importance of data analysis in business
  • Real world examples of data analytics benefitting businesses
  • A step-by-step guide for conducting data analysis for your business
  • Variance and covariance in business
  • Effective data management hubris and the limitations of big data

©2016 Matthew Adams (P)2016 Shapleigh Publishing LLC

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Good overview

A little light of the detail. Good overview for managers and those wanting to understand Data Analytics