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Publisher's Summary

Build your confidence, increase your value, and make a lasting impact - a brand authenticity expert shares her most powerful secrets. 

Everyone in marketing is talking “authenticity”. Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself"?

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through”, she says, including:  

  • Branding reinvented: Forget the hacks and tricks, it’s time to learn what personal branding is really about.
  • Embracing your sh*t: All that stuff you think you need to hide? That’s actually your most important resource!
  • Your vibe attracts your tribe: Learn to magnetize the people who most want to support you (and they’re out there).
  • Your Personal Brand Hologram®: SimplyBe.’s universal framework can crystallize your utterly unique brand platform.
  • The Supernova™: Create winning content with the secret sauce of consistency and clarity.
  • The Pinnacle Content Framework™: Take the stress out of strategy and find the most direct, effective path toward your goals.
  • Getting social media right: Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.
  • Living your brand: Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.

“We are living at an inflection point”, says Jessica Zweig. “For any brand - business or personal - the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

©2021 Jessica Zweig (P)2021 Sounds True

Critic Reviews

“If you are ready to succeed on your own terms by being fully, unapologetically you, you will relish the pages of Be. Jessica not only gives you expert strategies to build your platform, she will boost your confidence, light a fire in your heart, and remind you why you are worthy of having it all. Come for the expert personal branding advice; stay for the spiritual inspiration and personal empowerment. Jessica’s personal branding expertise is what every female entrepreneur needs to know.” (Rebecca Minkoff)

“If I could bottle up the magic it takes to get from where you are to where you want to be, this book would be it. It’s not a self-help book; it’s a story about becoming your you. It’ll strip away your ego and conspire with your inner voice to get you doing what you always knew you should. Be ready for change.” (Ladi Greenstreet, head of European investments, Accenture Ventures) 

“Our power exists not in our doing, but in our being. Jessica takes us on an expert journey to discover our Truth, our real ‘personal brand,’ and gives us the permission to simply be who we were born to be.” (Shaman Durek) 

What listeners say about Be

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Best book on authenticity

Love this book! It was just what I needed to read! Changed my life already! I can’t wait to update my personal branding using the tools Jessica provided!

2 people found this helpful

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Not bad, but not for me

The book had a few good chapters but I wasn’t prepared for her foul language. Normally it wouldn’t have bothered me, but it made the book less professional and took away from her credibility. Nevertheless, if your starting a business it does help you organize yourself and figure out where you are trying to go!

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Gem dropping goodness!

Loved this book! It not only gave exercise prompts that were valuable, but also had tons of gems and spoke from a true place of authenticity. I'm on my own journey of discovering what my passion is in service to others and I highly recommend this book.

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Nice read but heavy on social media brand talk

I picked up this book on the hunt for some inspired and insightful material on the topics of managing major life and not losing yourself (as a new wife and mother with a second baby on the way and untapped entrepreneurial goals after a 14 year career in corporate America). This book had a motivating tone but was unexpectedly heavy on social media branding talk for me. Admittedly, I was unfamiliar with the author and her background prior to reading her book so perhaps a reader who is familiar would have expected that.

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Refreshing!

This book is amazing! Honest, straightforward, and inspiring. I definitely felt more empowered to Simply BE after completing this book, and am truly grateful for it.

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inspiring

I really enjoyed this book and narration, it was very inspiring and motivating. I found myself bookmarking quite a bit and returning to certain parts as well.

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Best book ever!

I loved every bit of this book, from the business-based information, to the rock your world personal development pieces. Thank you, Jessica, for sharing your story! The world needs more of you and your light!🤍

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Fantastic book

I would recommend this book to anybody who is interested in starting their own business. This book is definitely a game changer with lots of information that helps someone who is working to build a brand

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So enlightening

Loved it. One of the best books I have listened to in a long time. This book is filled with usable content that you can wrap your head around.

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Legendary

Be. reinforced :-)
invest in yourself ☀️
Get real with your edges and brand build 🐝 keep it social and #simplybe 🍯

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  • Bubblysandy
  • 04-04-21

I really enjoyed this book

This book was recommended by a friend. Very good read. I enjoyed it a lot

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  • Kindle Customer
  • 06-06-21

Branding 101

Jessica is authentic and brings a formula and framework for branding which is also authentic driven.

I loved this book so much I also purchased as a kindle book.

If you are starting out in business or have not quite got your branding message and formula right. This book will help you find what makes you, you and how you want to present your brand to the world.

Highly recommended!

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  • Emily May
  • 03-31-21

Frustrating not finding the worksheets

This is great content but it’s so unbelievably frustrating as an audiobook so I don’t recommend it in this format

She keeps referencing workbook but the link she rattled off is hard to find. And then she references examples of Oprah and her own brand hologram but they’re nowhere to be found. I’ve emailed her support team 3 times and they took forever to respond and were really unhelpful

Great content but terrible as an audiobook.

Recommend to Jessica’s team to get their stuff in order for the examples as I feel like I’ve wasted my $. It’s hard to follow along or to implement if you don’t have the examples she’s talking through

If anything buy the actual book not the audiobook. Terrible experience and really frustrating

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  • Sarah L.
  • 03-16-21

The book that dared me to change my life

On a whim I bought this book and truly, it has revolutionised my business and my MIND already. Listening to it, I had a crazy idea that scares me more than anything else I've ever imagined - but Jessica and her book and her whole platform is empowering and inspiring and giving me permission to do it. I'm terrified, but determined, and I have an action plan now to achieve it. LISTEN/READ THIS BOOK!