• Be

  • A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
  • By: Jessica Zweig
  • Narrated by: Jessica Zweig
  • Length: 6 hrs and 57 mins
  • 4.7 out of 5 stars (172 ratings)

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Be  By  cover art

Be

By: Jessica Zweig
Narrated by: Jessica Zweig
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Publisher's summary

Build your confidence, increase your value, and make a lasting impact - a brand authenticity expert shares her most powerful secrets.

Everyone in marketing is talking “authenticity”. Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself"?

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through”, she says, including:

  • Branding reinvented: Forget the hacks and tricks, it’s time to learn what personal branding is really about.
  • Embracing your sh*t: All that stuff you think you need to hide? That’s actually your most important resource!
  • Your vibe attracts your tribe: Learn to magnetize the people who most want to support you (and they’re out there).
  • Your Personal Brand Hologram®: SimplyBe.’s universal framework can crystallize your utterly unique brand platform.
  • The Supernova™: Create winning content with the secret sauce of consistency and clarity.
  • The Pinnacle Content Framework™: Take the stress out of strategy and find the most direct, effective path toward your goals.
  • Getting social media right: Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.
  • Living your brand: Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.

“We are living at an inflection point”, says Jessica Zweig. “For any brand - business or personal - the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

©2021 Jessica Zweig (P)2021 Sounds True

Critic reviews

“If you are ready to succeed on your own terms by being fully, unapologetically you, you will relish the pages of Be. Jessica not only gives you expert strategies to build your platform, she will boost your confidence, light a fire in your heart, and remind you why you are worthy of having it all. Come for the expert personal branding advice; stay for the spiritual inspiration and personal empowerment. Jessica’s personal branding expertise is what every female entrepreneur needs to know.” (Rebecca Minkoff)

“If I could bottle up the magic it takes to get from where you are to where you want to be, this book would be it. It’s not a self-help book; it’s a story about becoming your you. It’ll strip away your ego and conspire with your inner voice to get you doing what you always knew you should. Be ready for change.” (Ladi Greenstreet, head of European investments, Accenture Ventures)

“Our power exists not in our doing, but in our being. Jessica takes us on an expert journey to discover our Truth, our real ‘personal brand,’ and gives us the permission to simply be who we were born to be.” (Shaman Durek)

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