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【起業の科学】商売繁盛確定！ブランディングスキルを身に着ける教科書
- ビジネス書が教えてくれないスキルを大公開！貴方のお店を成功させましょう
- Narrated by: 福岡 真延
- Length: 53 mins
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【起業の科学】商売繁盛確定！ブランディングスキルを身に着ける教科書
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Publisher's summary
これだと100%あなたの事業は潰れます・・・
では、どうすれば適正価格というのをきちんと把握できるのか？
ブランディングは大きく分けて４つに分かれます。
まずコーポレートブランディング
次に、プロダクトブランディング
マーケティングブランディング
最後にセールスブランディング
では。。。
商品を売りたければ商品を PR してはいけません。
ブランディングとは商品やサービス以外のもの付加価値を PR することです。
商品を売りたければその一歩手前のブランディングというのが重要になるわけなのです。
このブランディングを分かりやすく説明していきます。
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