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Publisher's Summary

Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?

Remember when all you wanted was your MTV?

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.

I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.

Featuring interviews with nearly 400 artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

©2012 Craig Marks and Rob Tannenbaum (P)2012 Brilliance Audio, Inc.

Critic Reviews

"This colorful oral history of MTV’s early years doesn’t pull punches or waste time. A relentlessly entertaining book, an endlessly quotable volume." (The Onion)
"Wildly entertaining. Music and culture fans of a certain age - you will want this book." (The Washington Post)
"Here’s all the dirt on MTV’s early days, in one of the funniest books ever written about pop music." (Rolling Stone)

What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • 4.3 out of 5.0
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  • 4.3 out of 5.0
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  • Overall
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  • Story

Sent me into YouTube frenzy

Would you listen to I Want My MTV again? Why?

Maybe in a few years. It was a walk down my own musical memory lane. I grew up with a lot of the music (and MTV) so I liked it.

Who was your favorite character and why?

The guys from Duran Duran had the best stories and insights. Nick Rhodes sounds very intelligent and honest.

Which character – as performed by Luke Daniels – was your favorite?

Narrator didn't really embellish the voices & it was sometimes hard to tell who was being referred to. I had to do a lot of rewinding for that.

If you were to make a film of this book, what would the tag line be?

Same as the title

Any additional comments?

I was really disappointed that there was no mention at all of some acts (especially INXS). I heard one quote from, I think, Tim Farris. How could they have left out the most brilliant act to come out of Australia in years?!

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I Love This Book!!

I was in high school in the 80's, so naturally this time period is of great interest and I love reminiscing about all the great artists and fun back then. The book is awesome because it is really well researched and written. The narrative is actually really thin, it's nominally the history of MTV, or at least the first 10 years or so, but what it REALLY is, is a ton of fun little anecdotes about all the popular artists, and business people in the industry, and yes, Mtv themselves, during that time.

Having Luke Daniels read this is an interesting choice. I know him from the excellent Scott Meyers books. He actually doesn't quite fit in this role, but I don't care, I dug his reading anyway. He handles irony really well.

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  • Matt Moore
  • An ex-expatriate repatriated, by choice, back to the U.S.
  • 04-15-16

Sublime History of a Cultural Idiot Box

This is a sublime examination of how one creative spark lit a cultural inferno, tearing down music as it was known, changing it -- and culture -- irrevocably.

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TOTALLY AWESOME!

this was a great book. Luke Daniels did an awesome job in their writing it the story content is wonderful especially if you're a fan of MTV this is definitely worth a read and or listen I want to listen to it again it's fantastic!

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Nostalgic and witty for the once grungy 90's chick...me

I loved listening to this book. It was an awesome journey from beginning to (what I would call) the end of MTV. I was the midwest kid watching House of Style, Beavis and Butthead, Headbangers Ball, 120 minutes, and YO! MTV Raps. And looking at MTV now makes me sad but times they are a'changin'. This book, to me, was my nostalgic look back at a station that changed the music industrial and me. I loved it and I will also miss the old MTV, but as I listened to the final words this book was not only a nostalgic look back but a loving goodbye, a kick-ass, fist-pumping, headbanging goodbye. Thanks for the good times.

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  • Muzammil
  • Ajman, United Arab Emirates
  • 10-28-15

20 hours were worth it.

The 20 hour listen was worth it. If you like music you'll like this. If you work in broadcast or production industry you'll like this. The audible narrator was excellent. Its not just about MTV, and more of a social commentary as well.

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  • jaclyn
  • Chicago, IL, United States
  • 07-20-15

I was born when mtv was.

i loved this book.it made me extreamly nostalgic. took a long time to listen too because i kept stopping to utube old videos or spotify old songs. narrator was good. it really felt like i was listening to interviews. crazy old Rockstar stories. if you grew up in the 80s early 90s this is a must listen. I Miss My MTV!

  • Overall

A++

Loved it!! Perfect grew up on MTV what else could you ask for in an audiobook!! Worth every minute!! Must listen!!

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  • Tim
  • United States
  • 06-13-13

Your Internal Jukebox

When I was growing up, we didn't get paid TV until the early 90's, so MTV wasn't so much apart of my childhood, but each week, I turned into MV3 with Richard Blade on channel 9 and watched my favorite videos. I can still remember watching Legs by ZZ Top for the very first time during my peak of my puberty. I still get semi erect when I watch that video to this day because you are only 13 once.

When my parents finally got paid TV, I would come home everyday and be glued to the idiot box and watch TRL. I absolutely loved that show. At the time, my favorite video was Are You That Somebody by the late artist, Aaliyah. She was so hot!!!

"I Want My MTV" is an awesome book. When I first started the audiobook, I was getting a bit annoyed because there must be a thousand names commenting their experience on the network. I was ready to rate the book poor, but as I kept listening, my internal jukebox started going off and soon I was humming the songs that they were referring to, like Duran Duran, Girls On Film.

I haven't watched MTV for well over a decade because they never show music videos anymore. Just because I'm a lot older now, it doesn't mean that I don't like new music. MTV and music videos was great because that is how I discovered new bands to rock out to. Now, there is no TV network for music videos.

Read this book and you will reignite your internal jukebox.

0 of 1 people found this review helpful