Killing Marketing

How Innovative Businesses Are Turning Marketing Cost into Profit

De: Joe Pulizzi, Robert Rose

Narrado por: Joe Pulizzi, Robert Rose

Duración: 5 h y 45 m

Resumen del Editor

Killing your current marketing structure may be the only way to save it!

Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

©2018 Joe Pulizzi & Robert Rose (P)2018 Joe Pulizzi & Robert Rose

great for CMO and fun to listen to as not one

very insightful though I feel the point was made early and was hoping for more

really good ground breaking information

they know their stuff. examples like Lego are changing marketing into a profit center. they show you how they do it

Insightful audio book on marketing.

I have read many books on sales & marketing and this one is my far the most authoritative on the subject. Is is a great to hear two masters, Joe Pulizzi and Robert Rose narrate with passion the state and future trends of marketing. If you are a brand manager, this book is a must read.

The Future of (Successful) Marketing

This book details how successful marketing departments of the future will operate. Joe and Robert provide insights and case study examples on how marketing must transform to enable businesses to flourish.
Plus, you can tell they really have a passion for this topic. This pairs perfectly with their weekly podcast, “This Old Marketing.”

Interesting

The book poses an interesting idea, that being: why should a company spend so much money on traditional paid advertising, in order to access an audience? In this day and age, it would be wiser to nurture a fanbase through entertaining content, much like how Red Bull does.

Being a digital stratagist I loved it!!

The ideas, examples and the presentation is very good! I learned so many things from this book that I can use in my everyday work...

great info, great insights, great work!

loved it! really enjoyed hearing the authors deliver the content. it was great to have them reinforce what we see happening around us. Very insightful.

Not Impressed

What did you like best about Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit? What did you like least?

This book was all about selling you on the idea of publishing your own content. It's all "what you need to do", and very little "how to do it."

It comes off as a giant sales pitch, rather than as anything useful. Very little actionable ideas. Mainly just selling you on why you need to become a content publisher. Tons of stories about how other companies are becoming media publishers, with little insight as to how you can do the same. Especially if you're a small business.

I usually love everything that Joe puts out. But this was a giant waste of time.

What could Robert Rose and Joe Pulizzi have done to make this a more enjoyable book for you?

Spent more time explaining how to accomplish what they preach, rather than just preaching.

Would you listen to another book narrated by Robert Rose and Joe Pulizzi ?

I already have. Quite a few. But I'll think twice before getting anything new that comes out from either of them after this.

Was Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit worth the listening time?

No

Any additional comments?

A waste of a credit.

Really good, though a tad repetitive

Pretty good, but they kept talking about a certain topic when their point was already proven and they could've moved on to the next one.

Fantastic book!

Although many of the specific tactics or anecdotes haven't seemed to stay with me through listening to this book, the overall important message did! And it was very helpful and understanding marketing's direction and importance.