Epic Content Marketing

How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

De: Joe Pulizzi

Narrado por: Joe Pulizzi

Duración: 8 h y 34 m

Resumen del Editor

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

©2014 Joe Pulizzi (P)2014 Joe Pulizzi

Great audio book that any marketer should hear

Would you listen to Epic Content Marketing again? Why?

Lots of great information in this audiobook that you can use with your marketing.

The content marketing Bible

No matter if you are a startup or fortune500 this is for you! Actionable advice and great examples, as well as defining content marketing. It's not all about online and social media!

Supplement to Content Inc.

If you liked Content Inc., then this is like a continuation. Unlike the former, it seems like there is no updated version, so the info is a tad bit dated, for example Google+ and Vine are mentioned in this book, but the principles still apply.

Excellent book for marketing content

So I picked up Joe's other book "Content Inc." previous to this one. I liked the other book so much that I figured I'd see what else Joe had and I grabbed this book. I know it's cliche to say this but "I'm glad I did".

Joe definitely understands the subject of marketing content and illustrates his expertise in this book. This being my second book from Joe now,.. I'd like to think I know a little bit as well. I've already had to refer back to a few things he covered here so it's already been worth it for me. If you've already read his other book as I have, then you'll notice some reoccurring subjects and perhaps a story or two will ring a "deja vu" bell for you. He is talking about the same subject matter... so expect it. This book definitely has it's own flavor so don't let that deter you.

Joe talks about discovering your niche and becoming the best in your niche market with an approach through social media as well as a number of different content mediums to give you a series of options for distributing your content. He shows you how to implement a plan to measure your effectiveness and how to analyze your gains and losses.

Recommended for anyone looking to market content in today's world. Tons of references to refer to outside this book with real world examples of strategies and techniques along with practical advice and solid information.

With all that said... if you've read marketing books before... the formula of building a mailing list and regularly releasing your own high quality content consistently will sound familiar. Good place to start if you're looking to tackle the subject but it shouldn't be your last stop either. Enjoyed listening to the book and will be referring back.

Great for B2B companies

Would you consider the audio edition of Epic Content Marketing to be better than the print version?

Personally I prefer audio over print every time, but it seemed that there were a lot of visuals offered in the print version that I missed out on. All were available online, but I never looked at them.

What did you like best about this story?

The topic of content marketing is one that I'm familiar with. However, this book gave me a lot of "ammo" to convince my team that content marketing is critical for our business.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Laughed a few times. Pulizzi has a great sense of humor. Nothing that I can remember off hand. Was enjoyable to listen too.

Any additional comments?

If you've read Content Inc you might not need to read this book. The two cover somewhat similar ground. However, if you are in the B2B industry this is likely more important than Content Inc. Epic Content mainly pitches the need for content marketing in today's business world. This is the kind of book I'd suggest to team members that don't "get it".

One word. Epic.

This book is a fantastic resource and I will definitely keep this in rotation until I reach epic status.

Definitely worth listening to

This book was definitely worth listening to. Some interesting actionable ideas presented throughout; & coming from one of the founders of CMI added weight to what he says.

Another great book by Joe Pulizzi

There is no doubt in my mind that I will be referring to this book often and ferverishly.

Awesome

Concise and to the point. Lots of great examples. Engaging presentation. Could benifit from a slightly better audio quality. Overall, highly recommend!

Excellent!

Very thorough in a step-by-step format with additional resources to actually help you implement what you've learned.