
Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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Narrado por:
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Joe Pulizzi
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De:
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Joe Pulizzi
Acerca de esta escucha
The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
- The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
©2016 Joe Pulizzi (P)2016 Joe PulizziLos oyentes también disfrutaron...
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Review from a marketing pro
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Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 3 h y 40 m
- Versión completa
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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
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It was an okay book, but I preferred "The E-Myth"
- De Helpful Reviewer en 10-20-11
De: Gary Vaynerchuk
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 8 h y 34 m
- Versión completa
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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
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I Should Have Started With This One...
- De Chris Derochie en 07-30-14
De: Joe Pulizzi
Lo que los oyentes dicen sobre Content Inc.
Con calificación alta para:
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- Maker Experiment
- 02-28-18
Good content
Overall the book was informative but it mainly applied to larger companies. Spending $40K on a magazine issue is not something I can do but the concepts are good.
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- Peter Schleider
- 07-19-16
Very insightful
Pulizzi does a great job putting so a layman can understand online marketing. But his examples of multiple individuals and companies that changed their businesses around because of it are illuminating. Highly recommend this book to start up company founders/entrepreneurs.
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- Jason Vaughn
- 12-17-16
Not Audio Material
There are some books I really think that just did not fit an audiobook style. At least for me this is the kind of book that is better read with pen in hand to take notes on than listening to while driving down the road.
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- Dio
- 03-09-22
Decent
You'll find some useful info but the book quickly loses momentum. It's worth a read but temper your expectations. This guy is definitely out of touch and is just saying the right thing but has no idea about implementing his recommendations when it comes to actual businesses and services other than his category of "teaching".
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- TBJ
- 02-06-25
Great overview of how to become content-driven
Every business can leverage content for brand or revenue growth is my big takeaway. This book has inspired me to monetize my blog and social media writing.
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- BaderStateTransplant
- 01-17-19
Very Informative
This is a book you will want to relisten seceral tomes because each tine you will learn something you missed the first tine.
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- Justin Newsome
- 02-05-19
Makes a strong case
Clearly explains a path forward worth at least considering. Several references to note are annoying.
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- A. Johnson
- 08-11-17
Fairly Good
The author clearly has expertise on the topic, but he was casting his net a little too wide. Nevertheless, it's a good read/listen. If you're exploring content creation, this book should surely be on your list.
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- Gazelle Business
- 06-05-16
Game Changer
Increases the value of your brand 6-7 figures. Provides structure for your business. Wonderful book!
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- Frederick Akpoghene
- 03-12-16
Must read !!
Is a must-have for every launch of the new entrepreneur in today's digital marketing world
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