Go Big or Go Home

De: Diana Kander, Tucker Trotter

Narrado por: Diana Kander, Tucker Trotter

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win.

Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. One day, you'll have a pitch that matters just as much. And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.

©2023 Diana Kander and Tucker Trotter (P)2023 Diana Kander and Tucker Trotter

Dope ass Book!

Thank you for writing this book and thank you for your insight. This is a very helpful reading. Great work.

Needs a Mea Culpa Edition - And Fast

I felt bad about my original review so I thought I would give it a second liston...it only got worse. so many offenses in this book by suggesting somebody is earning trust by giving gifts is like a 1950s rock and roll band bragging about the payola they gave the radio station to get there song played (illegal today Btw). why am I so hard on her? Because she built a brand of trust online big enough that she can dupe people into buying this absolute garbage of a book. She should never have put her name on this, should have stuck with her gut and not done it.

ORIGINAL REVIEW

Here is something even Diana and Tucker already know...The irony here is painful: a book whose first principle is "give them something they're not expecting" delivers exactly what you'd expect from a sales framework.

Don't get me wrong - the five principles are fine and they work. But they're surface-level observations of what good salespeople already do intuitively. Send a gift? Putting a name on a customer welcome sign? hmm.

Here's the missed opportunity: the book should have BEEN the demonstration, not just the explanation.

They've confused articulation with innovation. And once a book's out there, you can't take it back.

My suggestion? Release "Go Big or Go Home: What We Got Wrong" as soon as possible. Make it about the principles you *didn't* include because they were too uncomfortable or risky. read the Presentation Coach" and then, give us something we're truly not expecting.

That would be practicing what you preach.