All in Startup

Launching a New Idea When Everything Is on the Line

De: Diana Kander

Narrado por: Lauren Fortgang

If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt, and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage.

All in Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All in Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All in Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.

©2014 Diana Kander (P)2014 Audible Inc.

Could have done without the sex aspect

Pretty hard to sympathize with the main character when he is pretty much looking to cheat on his wife.

You don’t need to be starting a business to get value from this book!!!

I wish I had read this book before starting my own business. I would have saved myself so much time and money.

But as a leader in someone else’s company, I still found a ton of information and concepts that I can utilize for launching new programs.

Great book. Lauren Fortgang was an amazing narrator.

If you are a small business owner read this!

If you are a small business owner, or even considering going into business, this is a really innovative book to read. It gives what normally would be considered business advice in a fiction novel format that makes it really easy to understand and mentally apply to yourself and your business.

let's give Kandor her flowers

in this book while Kandor doesn't provide anything new, she does a great job of packaging existing knowledge in a more accessible form and the format itself is the innovation This is a helpful contribution to the world. Unlike her book go big or go home, which she should give away for free, because charging premium prices for "unexpected insights" that turn out to be LinkedIn 101, feels like theft.

Great for a new founder

Very easy to digest and used an entertaining story to unfold valuable business/startup lessons. Would recommend to others.