The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

De: Dan Gingiss

Narrado por: Dan Gingiss

Competition is tougher than ever these days, and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

©2021 Dan Gingiss (P)2021 Morgan James Publishing

An Essential Tool Needed to Transform your Interactions into an Experience

As a growing business looking to scale our experience this is the perfect resource. Dan put on paper and in my ear the tools that I and my employees need to provide an experience and not just an interaction.

Insightful and easy to listen

Quite comprehensive approach, striking a good balance between concept presentation and backing with real cases.
A must read/listen.

Excellent

I lead marketing at a company, and this book is a shining star of insights for how we can improve so many touchpoints that affect the customer experience. Highly recommended.

This Book OVER Delivers!

Reading this book is like taking a masterclass in creating memorable customer experiences.

Dan Gingiss's "The Experience Maker" is a game-changer for businesses seeking to elevate their customer service game. In this insightful book, Gingiss, a renowned customer experience expert, distills years of industry knowledge into a comprehensive guide on how to transform ordinary interactions into extraordinary experiences.

The book begins by emphasizing the pivotal role of customer service in today's competitive landscape, where consumers demand more than just products or services—they crave memorable experiences. Gingiss argues that businesses must prioritize creating remarkable experiences at every touchpoint to stand out and thrive in the market.

One of the book's strengths lies in its practical approach. Gingiss provides a wealth of actionable strategies and real-life examples that illustrate how companies across various industries have successfully implemented his principles to delight customers. From leveraging social media to amplify positive interactions to cultivating a customer-centric culture within organizations, Gingiss leaves no stone unturned in his quest to empower businesses to become great experience makers.

Moreover, Gingiss emphasizes the importance of authenticity and empathy in customer interactions. He underscores the significance of understanding customers' needs and emotions, advocating for personalized experiences that resonate on a deeper level. By humanizing the customer experience, businesses can forge genuine connections with their audience, fostering loyalty and advocacy in the process.

"The Experience Maker" is not merely a theoretical treatise on customer service; it's a practical roadmap for businesses looking to differentiate themselves through exceptional experiences. Gingiss's writing is engaging and accessible, making complex concepts easily digestible for readers of all backgrounds. Whether you're a seasoned executive or a budding entrepreneur, this book offers invaluable insights that can be applied immediately to elevate your organization's customer service strategy.

"The Experience Maker" is a must-read for any business leader committed to delivering unparalleled value to their customers. Dan's expertise shines through every page, leaving readers inspired and equipped to embark on their journey toward becoming true experience makers in the digital age.

Priceless!

This book continuously brought new ideas that I had not ever thought about. Even ideas that the book wasn’t talking about but because it forces a though process that you may have not concerned before it opens your mind to a lot of ideas to make your Business shine over the competition in the customer experience world.

how to un-suckify the customer experience.

I heard Dan keynote at a recent conference with most of the financial sector in the s&p 500 in attendance. His presentation got everyone thinking how we could be WISER in our customer experience and approach. Anyone who has been told something about their business sucks should pay close attention to permanently un-suckify how others experience your business.

Perfect timing as I launch my Airbnb

Loved it! As I prepare to launch my Airbnb this book came at a perfect time. I gained lots of insight in presenting an amazing experience for my quests and learned more of how I'll run customer service. Thanks Dan!

fantastic, highly recommend

loved this book. Dan is a fantastic communicator of CX thoughts and ideas. I'm excited to implement these ideas.