Click Here

The Art and Science of Digital Marketing and Advertising

De: Alex Schultz

Narrado por: Alex Schultz

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.

“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service?

The answers are right here, thanks to Alex Schultz.

Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.

“Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify

Reseñas de la Crítica

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world."—Mark Zuckerberg, CEO, Meta

“Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distils that insight into practical, actionable strategies every founder, marketer, and operator needs.”—Daniel Ek, CEO, Spotify

“The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer.”—Antonio Garcia Martinez, author of Chaos Monkeys

“Growth isn’t chance – it’s science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.”—John A. List, Professor of Economics – University of Chicago; author of international bestsellers The Voltage Effect and The Why Axis

“The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it’s relevant to your job."—Sam Altman, CEO, OpenAI

“Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience.”—Lara Hood Balazs, CMO, Adobe

“At last, a marketing book that understands algorithm isn’t your therapist and impressions aren’t accountability.”—David Droga, CEO, Accenture Song

“If there was a master’s in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says.”—Andrew Robertson, Chairman, BBDO Worldwide

“If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It’s the perfect guide to navigating the future, by learning from the past.”—Matthew Vaughn, CEO, Marv

“No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come.”—Kelly Bennett, Chairman, Zalando

“This is the digital marketing handbook we didn’t know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that’s both strategic and hands-on.”—Jochen Koedijk, CMO, Expedia

Actionable knowledge. Must read

Alex is very intelligent and writes Clcik Here in a brilliant executable format to not only teach you concepts of marketing but provide the steps to achieve real results.

Must read!

Thanks Alex!

Marketer must read

I am a marketing manager at a regional hospital and I have to say that this is one of my all time favorite marketing books. it's actionable, strategic and best of all uses first hand examples to show case the principles being taught. narration is easy to listen to and the the attached PDF is great for reference. I really appreciate that it takes an integrated approach to campaign management. I will add that the assumption with the book seems to be that you have a baseline marketing knowledge. if you don't you can still read it and learn tons. also worth noting is that this is not a book on theory. it's about application not intellectual ma$turb@tion. which again I find beautiful, my compliments to the author.

Great Overview of Digital Marketing

Great read! And the listening experience is elevated by the fact that Alex himself narrates the audiobook. It’s rare for authors to deliver their own narration with such skill, but Alex does a fantastic job—his delivery is engaging, clear, and brings a personal touch that makes the content even more compelling. Reminded me of Stephen Fry's narrations.

What truly sets this audiobook apart is the way Alex shares his exciting career journey. Hearing about his path—from early challenges to major successes—adds a layer of authenticity and inspiration that’s often missing in business books. His genuine approach to teaching marketing is refreshing; he doesn’t just recite theories, but offers practical insights and real-world examples that listeners can immediately apply.

Overall, this is a must-listen for anyone interested in digital marketing or looking for inspiration from a leader who’s walked the walk. Alex’s narration and storytelling make the book both informative and enjoyable—highly recommended!

The best intro to digital marketing book out there

Alex does a masterful job of laying out the foundations of digital marketing. Those with a more advanced background will also find valuable insights into testing methodologies and how to defend marketing investments that are less measurable in the immediate term. You know Alex has more to give, but kept it accessible to all audiences. I can’t wait to see what he puts out next.