Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

De: MichaelAaron Flicker, Richard Shotton

BEHAVIORAL SCIENCE LESSONS FROM THE BEST

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?

Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base.

Spot the behavioral biases, and you can understand why a tactic works.

Get a Behavioral Superboost

Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.

©2025 MichaelAaron Flicker and Richard Shotton (P)2025 Macmillan Publishers International Limited