Building a StoryBrand

Clarify Your Message So Customers Will Listen

De: Donald Miller

Narrado por: Donald Miller

Duración: 4 h y 56 m

Resumen del Editor

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

Clear Message About Clear Messaging

Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.

Make a brand story with your customer as hero

This follows a goo pattern for ensuring your organization or business tells a story, where the client is the hero and you are the mentor. Following the framework ensures all your marketing efforts are focused on the customer and not yourself.

Amazingly Practical!

Donald Miller has done an amazing job creating a practical, engaging, actionable book. Halfway through listening to this I also purchased a hard copy. I think both will serve me very well! Excited to get to work.

Wow

I've started two of my own businesses. I knew about branding, knew I needed to tell a story, but how TF do you tell a story with a product??

All questions were answered and I'm super excited to go on to start my third business within the next month.

I really enjoyed how the author went into detail on how to apply the information he gives and also narrates real life examples. Gives me a well-rounded picture.

The infographics and other information he offers for free on his website are helpful as well, especially if you're a visual learner.

I read that other people were upset that he was plugging his business offers so much. WHAT?! C'mon guys, he's giving you real examples of how to advertise yourself using his own business. You should be doing it too.

Keeping this book handy to re-listen to many times.

Excellent, game-changing material

This book will give you the tools you need to help your brand reach its full potential. You will learn how to create a brand you, your staff and your customers are truly passionate about, and communicate your brand's role in helping your customers be the best version of themselves. I recommend it to anyone involved in running any sort of business.

Winner!

This book contained so much useful information. It was entertaining. He captured my attention and kept me wanting to hear what was next. I plan on buying the book so I have a hard copy reference. I’m looking at my marketing from a much better perspective and will utilize what I’ve learned from the coaching in this book.

A clear playbook on how to tigger minds

Very original proposition that distances itself from other branding books by comparing movie screenwriting techniques with some of branding's basic principles. Recommended 100%.

This book was very eye opening

Honestly it was a great read. I took so many notes and I look forward to implementing these actionable steps into my business!

amazing tool

This is an amazing tool to use for any business owner! You will need to he near a computer as it is a working book.

So many great useful tools!

marketing often makes sense. This book gives you the tools to make it work, not just make sense