Free Prize Inside!
The Next Big Marketing Idea
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Narrado por:
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Seth Godin
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De:
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Seth Godin
Acerca de esta escucha
The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.
Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation - a free prize inside.
You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius - you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.
©2004 Seth Godin (P)2009 Gildan Media CorpLos oyentes también disfrutaron...
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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General4.5 out of 5 stars 1,410
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Narración:5 out of 5 stars 1,215
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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General4.5 out of 5 stars 1,696
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Historia4.5 out of 5 stars 1,443
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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2 out of 5 stars
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a good idea with a lot of bla bla
- De Oliver en 01-06-13
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- Transform Your Business by Being Remarkable
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- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 518
-
Narración:4.5 out of 5 stars 415
-
Historia4.5 out of 5 stars 412
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
1 out of 5 stars
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Outdated and bland
- De Ana Havlik en 07-14-21
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All Marketers Are Liars
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- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
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Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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The Practice
- Shipping Creative Work
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 5 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,410
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Narración:5 out of 5 stars 1,215
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Historia4.5 out of 5 stars 1,196
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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2 out of 5 stars
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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The Icarus Deception
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- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 12 m
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Narración:4.5 out of 5 stars 1,447
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Historia4.5 out of 5 stars 1,443
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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2 out of 5 stars
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a good idea with a lot of bla bla
- De Oliver en 01-06-13
De: Seth Godin
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- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
- Versión completa
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General4.5 out of 5 stars 6,444
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Narración:4.5 out of 5 stars 5,047
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Historia4.5 out of 5 stars 5,002
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
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General4.5 out of 5 stars 3,642
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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3 out of 5 stars
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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1 out of 5 stars
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It's not the content but the reader
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Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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Idea Virus
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General4 out of 5 stars 1,127
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Historia4.5 out of 5 stars 740
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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Meatball Sundae
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Survival Is Not Enough
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It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.
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Bald is Beautiful
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This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
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General4.5 out of 5 stars 3,642
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 27 m
- Versión resumida
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General4 out of 5 stars 412
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Narración:4.5 out of 5 stars 143
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Historia4.5 out of 5 stars 142
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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1 out of 5 stars
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It's not the content but the reader
- De Victor McCauley en 12-08-07
De: Seth Godin
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Poke the Box
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 14 m
- Versión completa
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General4 out of 5 stars 1,127
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Narración:4.5 out of 5 stars 750
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Historia4.5 out of 5 stars 740
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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5 out of 5 stars
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Highly Motivational
- De robert en 03-14-11
De: Seth Godin
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The Icarus Deception
- How High Will You Fly?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 12 m
- Versión completa
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General4.5 out of 5 stars 1,696
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Narración:4.5 out of 5 stars 1,447
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Historia4.5 out of 5 stars 1,443
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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2 out of 5 stars
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a good idea with a lot of bla bla
- De Oliver en 01-06-13
De: Seth Godin
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Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
- Versión completa
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General4.5 out of 5 stars 6,444
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Narración:4.5 out of 5 stars 5,047
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Historia4.5 out of 5 stars 5,002
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- De Katie en 02-26-09
De: Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
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Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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Leap First
- Creating Work That Matters
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 6 m
- Grabación Original
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General4.5 out of 5 stars 1,849
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Narración:4.5 out of 5 stars 1,562
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Historia4.5 out of 5 stars 1,549
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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4 out of 5 stars
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Great content but audio needs to improve
- De Jun en 03-10-15
De: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,276
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 518
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Narración:4.5 out of 5 stars 415
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Historia4.5 out of 5 stars 412
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
- Versión completa
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General4.5 out of 5 stars 4,738
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Narración:4.5 out of 5 stars 3,675
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Historia4.5 out of 5 stars 3,670
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
- De EA en 08-04-07
De: Seth Godin
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The Practice
- Shipping Creative Work
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 5 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,410
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Narración:5 out of 5 stars 1,215
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Historia4.5 out of 5 stars 1,196
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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2 out of 5 stars
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Not a book - just a series of short affirmations
- De Colin Davis en 12-04-20
De: Seth Godin
Lo que los oyentes dicen sobre Free Prize Inside!
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Daniel Kilburn
- 09-10-20
oh, the goodies hiding inside.
This book was a natural progression for my learning to make my Purple Cow. Helped me develop a good idea, I'll run with it.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jordan Marie
- 02-20-17
First audio book I have ever finished.
I am a book in hand kind of girl. But driving 16 hours this weekend, and I needed to be entertained. I just discovered Seth Godin, somehow he has escaped my first 30 years of life, and I finished two of his books this weekend and I am on page 50 of my third. #inlove
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- William Linden
- 05-13-19
Such a helpful book!
Even though this book was Dated,the information and it was extremely helpful. The marketing tips that I received from this book are going to benefit me in anyways. I highly recommend this read.
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Total4 out of 5 stars
- Daryl
- 12-29-09
Another gem from Seth
Seth Godin is undoubtedly the pied piper of marketing for our generation. Except that it's not just about marketing anymore is it? It's about how to build a successful venture in the 21st century. THis particular book was great for helping me to come up with a few ideas about what the added extra is that I offer with my own consulting services. Fantastic work yet again.
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esto le resultó útil a 6 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Casey Christopher
- 05-03-17
Best yet. Love Godin.
This fits after Leap First, after The Icarus Deception, and after Purple Cow. This will stoke your firebox, when understood in this context. Brilliant.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Robert
- 08-01-14
Free prize is like a 2 for 1 deal
This is one of Seth Godin's best books. It's the followup to the ground-breaking Purple Cow. What's great about this book is that it is able to stand alone. Even if you have never read Purple Cow you will still get everything you need from this book. Because this book needed to be able to stand alone, Seth spends the opening portion of the text going over the concept of the Purple Cow. The remainder of the book focuses on how to implement the Purple Cow philosophy. So really, you get all the concepts from 2 Seth books for the price of one. Plus, it is very concise; everything you need to know is delivered in under 3 hours. How's that for value!
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esto le resultó útil a 4 personas
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Total5 out of 5 stars
- Daniel
- 01-11-10
F-U-N-TASTIC!
Another excellent little book by Seth. I am arming myself with everything I can find on small niches, and Seth Godin is perfect. Thanks Seth. :D
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Krystin
- 10-16-24
Listen twice?
Lots of good stuff in here just gotta figure out how to convert it to my goals
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