Marketing

Cazzu es una de las traperas más importantes de Latinoamérica. No es casual que la llamen La Jefa. No es casual que su perreo moleste a muchos, interpele a tantas, y no deje indiferente a nadie. Durante años, Cazzu se enfrentó a una pregunta: “¿Cómo se siente tener éxito en un género musical tan machista?”. Y como le ocurre a casi cualquier mujer virtuosa y con notoriedad, le pidieron que diera explicaciones. Pero ¿por qué se lo preguntaban más a ella que a los hombres? Y, sobre todo, ¿es realmente machista el reggaetón?

Al finalizar este libro, estarás preparada para: Silenciar a tu crítica interior y dar voz a tu animadora interna que te proporcionará dosis diarias de positividad. Descubrir y abrazar tus cualidades únicas, transformándolas en tus superpoderes. Cultivar una imagen corporal positiva que irradie autenticidad, incluso en una era de apariencias idealizadas. Convertir tus fracasos en lecciones y transformar los reveses en relatos épicos de resiliencia. Desarrollar una práctica de gratitud que destaque la belleza de la vida cotidiana...

¿Qué pasaría si la felicidad, el éxito y el amor fueran más fáciles de alcanzar de lo que crees? En su nuevo audio libro, Mel Robbins, reconocida experta en motivación y mentalidad, te propone un enfoque revolucionario: aprender a soltar. Soltar las expectativas, el control, las comparaciones y el miedo para empezar a vivir plenamente.

San Francisco, 1866: una monja irlandesa, embarazada y abandonada por un aristócrata chileno tras una apasionada relación, da a luz a una niña a la que llama Emilia del Valle. Criada por su cariñoso padrastro, Emilia se convertirá en una joven brillante de gran personalidad, autónoma e independiente, que desafiará las normas sociales de su tiempo para profesar su verdadera pasión y vocación: la escritura.

¿Alguna vez se ha sentido cautivado por los ojos melancólicos de un perro rescatado y ha sentido la tentación de adoptar uno? Entonces se pregunta si podrá hacerse cargo de un perro con esos problemas. Pues sí. Ante una decisión de tanto peso, necesita una guía concisa sobre cómo integrar con éxito un perro de rescate en su vida.

Descubre cómo transformar la dinámica familiar con métodos prácticos de DBT y CBT para el dominio emocional sin sacrificar tu cordura. ¿Te sientes constantemente al límite, abrumado por los desafíos emocionales que enfrentas tú y tu hijo? ¿Manejar los arrebatos de tu hijo se siente como una batalla cuesta arriba, dejándote exhausto e inseguro de qué pasos tomar a continuación? ¿Estás buscando una forma de ayudar a tus hijos a manejar sus emociones fuertes de una manera saludable? Si te encuentras asintiendo con la cabeza, no estás solo.

¿Te gustaría tener habilidades de manipulación para influir en la gente? ¿Cuántas veces has oído hablar de la persuasión, del lavado de cerebro, de la manipulación de la manada? Sí, la psicología está en todas partes y forma parte de todos y cada uno de nosotros. Piénsalo: ¿cuántas veces te has sentido casi hipnotizado durante una conversación, discusión o discurso de otra persona?

La crianza es exigente, y cuando el estrés se acumula, la ira puede parecer imposible de controlar. Ya sea la prisa matutina, las batallas a la hora de dormir o las constantes demandas de tu tiempo, la frustración puede volverse abrumadora. Y cada vez que pierdes la paciencia, te preguntas si estás afectando el bienestar emocional de tu hijo. Conozco esta lucha de primera mano. El desgarrador momento en que vi miedo en los ojos de mi hijo después de gritarle, me prometí a mí misma que lo haría mejor.

Julián Villarreal, un joven atractivo, se presenta en la lujosa residencia de los Velasco para ofrecer sus condolencias tras la inesperada muerte de Alejandro Velasco, su amigo cercano y rival en el tenis. Sin embargo, pronto se ve envuelto en el fastuoso estilo de los Velasco—y en el misterioso encanto de su hija Sofía. Voluble e ingeniosa, Sofía parece decidida a desafiar a Julián. Y él está dispuesto a seguirle el juego—tanto en la cancha como fuera de ella...

Para la doctora Tasneem Bhatia, “bien” no es suficiente y la menopausia no es el final. La vida de la mujer es un espectro de hormonas en constante cambio y la menopausia es sólo un punto en ese espectro. Los niveles hormonales son fluidos que existen en un continuo sobre los que podemos tener mucho control y ella puede mostrarnos cómo lograrlo.

Es una historia de amor que emergió dentro de un reality show y que logró trascenderlo, donde se nos muestras las derroteos del amor moderno, cuestionandonos todo, desde el amor, la felicidad, la busqueda de sentido y validación. Los protagonistas buscan encontrarse en un mundo de desencuentros, donde se mezclan las estrategias en un juego de conviviencia, la comodidad con la soledad y el deseo de un amor que logre perdurar. Narrado en primera persona, la estratgia del amor, es la cronica del enamoramiento de su protagonista, mezclado con sus crisis de mediana edad, y el deseo de ...

Del legendario productor musical, un maestro en el arte de ayudar a los demás a conectar con las fuentes de su propia creatividad, llega un libro maravillosamente fraguado a lo largo de muchos años con una visión profunda de la creatividad y de la vida dirigida todo el mundo. "Me propuse a mí mismo escribir un libro acerca de cómo crear una gran obra de arte. En lugar de eso, se reveló como un libro acerca de cómo Ser." Los grandes productores musicales suelen ser reconocidos por un sonido único que solo ellos son capaces de lograr.

Se suele pensar que algunas personas nacen con esa habilidad, capaces de comunicarse de forma efectiva y manejar cualquier situación con serenidad. Nada más lejos de la realidad. Muchas veces, no es algo innato, sino que se adquiere con práctica. Y estás a punto de descubrir cómo hacerlo. Imagina dejar a un lado todos tus miedos y expresarte con total soltura. Imagina también tener la confianza necesaria para decir "NO" cuando es preciso.

¿Qué pasaría si la felicidad, el éxito y el amor fueran más fáciles de alcanzar de lo que crees? En su nuevo libro, Mel Robbins, reconocida experta en motivación y mentalidad, te propone un enfoque revolucionario: aprender a soltar. Soltar las expectativas, el control, las comparaciones y el miedo para empezar a vivir plenamente.

Uniendo el punto de vista científico, psicológico y humano, la autora nos ofrece una reflexión profunda, salpicada de útiles consejos y con vocación eminentemente didáctica, acerca de la aplicación de nuestras propias capacidades al empeño de procurarnos una existencia plena y feliz: conocer y optimizar determinadas zonas del cerebro, fijar metas y objetivos en la vida, ejercitar la voluntad, poner en marcha la inteligencia emocional, desarrollar la asertividad, evitar el exceso de autocrítica y autoexigencia, reivindicar el papel del optimismo....

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

日本の国民服となったユニクロ。長く無視していたファッション誌も今ではユニクロの虜だ。ここまで普及した理由は、服は特別なもの、おしゃれは難しいという思い込みを解き、服で個性を競うことに疲れた人々の心を掴んだから。

This book is your invitation to discover the essential skills every entrepreneur needs to thrive. The journey begins with the power of big dreams and the courage to lay strong business foundations. Readers learn how to transform raw ideas into actionable strategies that fuel real growth. Financial mastery is revealed as the heartbeat of every thriving venture, guiding owners through cash flow, payments, and protection. The book explores marketing magic, showing how even the smallest business can reach a global audience. Social media becomes a daily superpower, helping owners connect and ...

Small businesses can do well in today’s fast-moving world by learning how to find new trends and respond to competition. First, it’s important to see new ideas before they become popular. Then, businesses need to study their competitors and think smart. They should learn how to make products that people really want and how to make customers excited about them. This excitement can lead to real sales. It’s also important to turn first-time buyers into loyal customers. Great customer service can help a lot with this and become a big strength. Every time a business talks to a customer, it...

Pairing thought leadership with artificial intelligence might seem counterintuitive at first glance. After all, thought leadership is about human connection, trust, and original insight—qualities that feel distinctly human. AI, on the other hand, is often seen as algorithmic, data-driven, and impersonal. But what if AI doesn't replace authentic thought leadership—but amplifies it? In today’s hyper-competitive digital landscape, a stark reality has emerged: entrepreneurs, consultants, and creators who strategically leverage AI will SIZZLE with magnetic influence, while those who resist...

Stop Shouting. Start Attracting. Discover the Quiet Power of Magnetic Marketing. If marketing has ever made you feel inauthentic, exhausted, or invisible, you’re not alone. Magnetic Marketing offers a radical shift from the noisy, pushy tactics that dominate today's business world. This isn't another book about funnels, hacks, or sales tricks. It's a quiet revolution for service providers who want to attract the right clients with ease, authenticity, and grace. Through thoughtful stories, actionable insights, and a voice that feels like a deep breath in a chaotic marketplace, Kevin ...

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary.

How to Market Like Trump, Dominate Your Niche, and Build a Business That Can’t Be Ignored MAGA Marketing Secrets is not a political rant. It’s a tactical, boots-on-the-ground guide to dominating your market, growing your tribe, and controlling the conversation. This book reveals 47 hard-hitting hacks that translate those tactics into real-world business growth – for entrepreneurs, coaches, consultants, creators, and bold brands ready to stand out and scale up. Inside, you’ll discover how to: Craft messaging that sticks and spreads like wildfire Turn haters into free publicity (and ...

Build a Profitable Personal Brand in Just 45 Minutes a Day—No Massive Following Needed Forget chasing likes. Forget posting 10 times a day. Forget trying to be everywhere at once. What if you could earn $10,000+ per month with a tiny, highly engaged audience—and only 45 minutes of focused work each day? In The Tiny Brand Blueprint, you will discover the proven system to grow a six-figure personal brand without burnout, endless content creation, or needing to be “internet famous.” Whether you are just starting out or looking to finally monetize your knowledge and expertise, this book...

Power Tips for Authors By Dr. Monique Rodgers Unlock the secrets to writing, publishing, and promoting your book with Power Tips for Authors. In this practical guide, Dr. Monique Rodgers, a seasoned author, coach, and expert in the literary world, shares invaluable insights and actionable strategies for aspiring and seasoned writers alike. Whether you're just starting your writing journey or looking to level up your author game, this book is packed with powerful tips to help you navigate every step of the process. From overcoming writer’s block to mastering the art of storytelling, ...

Are you ready to transform the way you create, market, and grow your brand using the power of artificial intelligence? AI-Powered Content Mastery is your step-by-step guide to leveraging generative AI for content creation, automation, and audience growth. Whether you're a marketer, entrepreneur, author, or business owner, this audiobook reveals how AI can help you scale your content strategy, boost productivity, and monetize your expertise.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

This book explores how small businesses can thrive in the fast-changing world of online commerce. It begins by uncovering digital opportunities that most entrepreneurs overlook. Readers learn how to break away from outdated practices that hold them back. The journey continues with practical steps to create a brand identity that truly resonates. The book demystifies technology, showing how to use it without feeling overwhelmed. It reveals ways to build genuine customer relationships that foster loyalty. Readers discover how to use data to make smarter choices and compete with industry giants...

Social Media Growth Hacks: How to Build Your Brand and Boost Engagement Fast is your ultimate guide to mastering social media and accelerating brand growth. Learn proven strategies to increase engagement, leverage influencer marketing, optimize content for maximum reach, and harness the power of social media algorithms. Whether you're a small business owner, content creator, or entrepreneur, this book provides actionable tips and expert insights to help you grow your following and achieve success in the fast-paced world of social media.

War of the Ecosystems is your essential guide to navigating and dominating today’s Ecosystem-driven marketplace. Dr. Alejandro Canonero is an industry expert with a proven track record in building business ecosystems across multiple continents who reveals the strategies executives and tech leaders need to gain the upper hand in an ever-evolving technology landscape.

Confia, cria & posta é um guia para influencers em início de carreira ou pessoas interessadas em produzir conteúdo para redes sociais. Com dicas de livros, de criatividade e de desenvolvimento pessoal, a autora mostra como os leitores podem viver da própria arte.

Google Goldrush: Unlocking the Secrets of Local Search Dominance In today's digital landscape, your local business's visibility online is not just an option—it's a necessity. Did you know that over 50% of online searches have local intent? Imagine your business standing out as a beacon in your community, attracting customers effortlessly and growing consistently. This isn't just a dream; it can be your reality. Google Goldrush: Unlocking the Secrets of Local Search Dominance is your essential guide to mastering local search through the powerful features of Google Business Profile (GBP).

Forget the fluff and get-rich-quick schemes. Hustle Smarter, Not Harder: A Practical Guide to Business Success is the brutally honest, refreshingly practical handbook for anyone serious about launching and growing a successful venture. Packed with actionable strategies and real-world examples, this book cuts through the noise and delivers the essential knowledge you need to navigate every stage of the entrepreneurial journey. From validating your idea and crafting a solid business plan to mastering marketing, sales, and customer loyalty, you'll learn how to build a sustainable business ...

Master the art of connecting with your audience in the digital realm. Unveil the secrets to creating captivating content that resonates with your readers and drives engagement Embrace the power of digital marketing and watch your influence soar.

Build a Business That Thrives—One Relationship at a Time Are you grinding away at your solopreneur business, feeling like you’re doing it all on your own? The Connection Advantage will change the way you think about success. This isn’t another book about hustle or scaling fast—it’s about something deeper and far more sustainable: building meaningful professional relationships that lead to real business growth. Whether you’re a coach, consultant, creative, or freelancer, The Connection Advantage gives you the exact strategies you need to turn your network into your most powerful ...

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

First 100 Customers: The Entrepreneur’s Roadmap to Success is a step-by-step guide designed to help entrepreneurs attract, engage, and retain their first customers. Packed with actionable strategies, this book covers everything from crafting a compelling value proposition and leveraging social media to building strong customer relationships and scaling your business. Whether you're launching a startup or growing an existing venture, this roadmap provides the tools and insights you need to achieve sustainable success in today’s competitive market.