Using Neuroscience

There isn’t “one big solution” to ease depression—instead there are several small, simple steps you can take to alter your brain activity and chemistry. This newly revised and updated 10th anniversary edition of The Upward Spiral offers actionable strategies to help you reshape your brain and build the life you want.

The Neuroscience of Learning: How Brain Science and AI Can Elevate Your Learning What if you could learn faster, retain information more effectively, and unlock hidden potential within your mind? In The Neuroscience of Learning, discover the groundbreaking science behind how we learn and the practical applications that can make us all better learners. Blending leading-edge neuroscience with everyday insights, this book offers a transmutative look at how our brains function during learning, the influence of emotions and motivation, and the remarkable ways our brains’ neuroplasticity allows...

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

Have you ever wondered why you're addicted to certain foods? Would it shock you to learn that the food industry engineers food products with the express purpose of getting you hooked? With millions wrestling with food addiction, is it any surprise that much of what is meant to sustain us is in fact making us sick? The increasing dependence on unhealthy, ultra-processed foods invites a host of health problems—from obesity and heart disease to diabetes. So, how can you break free from this destructive cycle?

If you struggle with panic attacks, it can feel as if the world is closing in on you. Your heart races, your hands or feet may go numb, and you might even have trouble speaking. Even if you know it's all in your head, you can't shake the feeling that something terrible is about to happen. That's why you need quick, in-the-moment strategies to help you feel better fast.

Your business lives and dies by your customer conversations. Shouldn’t you have those down to a science? If you’re tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can’t seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as...

Science Concepts Explained for Non-Scientists: Clear Guides to How the World Works Neuroscience Explained for Non-Scientists: How the Brain Creates Thought, Emotion, and Conscious Experience is a clear, concept driven guide to one of the most fascinating and complex areas of modern science. Written specifically for readers without a scientific background, this book breaks down how the brain works using plain language, logical structure, and real world relevance. Instead of overwhelming readers with technical jargon, it focuses on understanding the big ideas that explain how billions of ...

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Thrive Socially with Adult ADHD translates the neuroscience behind ADHD into practical skills for improving your communication and building better relationships. You'll gain crucial insight into how your brain works, and—most importantly—how it differs from a neurotypical brain.

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps...

Do you ever feel like your stress levels are off the charts? You aren't alone. Every day it feels like there's something new to juggle or a fresh crisis to avert. And just keeping everything in the air requires an exhausting amount of attention and a dizzying amount of responsibilities. The more chaotic life becomes, the more we tend to forget what we truly value - from family and friends to mental and physical health. Fortunately, there are things you can do to stay grounded that won't eat away at your increasingly precious time.

Concerns about memory and other thinking skills are common, particularly in middle age and beyond. Due to worries about declining brain health, some seek out dubious products or supplements purportedly designed to improve memory and other cognitive abilities. Fortunately, scientific research has uncovered a clear-cut set of evidence-based activities and lifestyle choices that are inexpensive or free and known to promote brain and cognitive functioning. John Randolph translates this science in an engaging and accessible way.

 In This Moment will show you how to find a sense of calm and serenity using a breakthrough, evidence-based program grounded in mindfulness and neuroscience. Imagine feeling stressed and being able to work through it by paying attention to your thoughts and feelings, moment by moment, no matter where you are or what you're doing. It's not as difficult as it sounds! 

According to the WHO, around 15 to 20 percent of the population is neurodivergent. In abnormal psychology, neurodiversity is characterized by an individual with variation in basic brain functioning and cognition, for instance, in social situations, learning, etc. This book uses dialectical behavior therapy, which deals with individuals with intense reactions to emotions. It helps you cope with difficult emotions and makes your life easier. This DBT manual will rejuvenate your life by making you happier and less prone to anxiety and will help you take charge of your neurodiversity!

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

A manual for the evolution of everyday leadership based on the Finnish science of sisu—from a leading researcher and teacher on the topic. Power is fundamental in our lives—we express it in every conversation, relationship, and choice we make. All too often, we equate force and domination...

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

Drawing from neuroscience, social neuropsychology, predictive-processing theory, and decades of applied conflict resolution practice, Wired for Peace presents a transformational model for understanding why conflict escalates and how sustainable peace is created. Moving beyond traditional...

NLP is an effective behavioral program for personal transformation and business-related purposes. Training in NLP will enhance your charisma - both at a personal and professional level - and it will help you excel in persuasiveness and social influence. Despite all other attempts you may have made and other techniques that failed, you can be sure that NLP will work; the techniques have been tested over many years.