New Product Development

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

Starting a business feels overwhelming? You’re not alone. You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits—legal forms, business plans, taxes, operations. Where do you even start? Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

You have the dream, the vision, and the drive. Now you need a roadmap. Starting your own business can feel overwhelming. Legal paperwork, taxes, branding, marketing, operations—where do you begin? LLC Startup Blueprint is your straightforward guide for launching and growing a Limited Liability Company. Whether you want a side hustle or a full-time business, this audiobook walks you through every essential step.

Idea to Market: Your Ultimate Guide to Turning Ideas into Profitable Success Do you have a groundbreaking idea for a product or book but feel lost on where to start? "Idea to Market: Your Complete Guide to Launching Products and Books" by S H Safar is the expert roadmap you need to bring your vision to life—from concept to launch and beyond! Whether you're an entrepreneur, inventor, or aspiring author, this book provides a proven, step-by-step strategy filled with real-world examples, actionable insights, and marketing secrets to help you succeed in today's competitive landscape.What ...

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company can expand sales is by introducing a new product. The current products have reached their sales peak. Moreover, they cannot be modified to generate additional sales. It becomes a question of where to look for a new product that can be made and sold at a profit. This guide speaks to that question. It discusses a practical approach to the selection of a suitable new product and suggests sources that can be helpful to finding such a product. My name...

Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more. This comprehensive guide presents the innovative Value-Driven Product Development (VDPD) process, offering a detailed roadmap from ideation to successful product launch. It's a fusion of practical strategies and real-world insights, tailored for navigating the complex terrain of product development.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

This audiobook is for the Truth-seekers and helps explain the mysteries of life. You and I, then, are not dealing with conditions, but with mental and spiritual law. We are dealing with the power of thought, the power of mind. Learn how to tap into the Universal Mind and let Infinite Spirit be your Guide. The Infinite Power is already flowing through you. Creative Mind will help you understand it so that you may live a happy, healthy and prosperous life.

The psychic child is one who is sensitive to nonphysical phenomena, energies, and influences. The psychic child is sensitive to emotions and thoughts and to many other invisible happenings in the world around the child. The child's psychic nature is innate - born with the child, already functioning in a raw and preverbal form. To some degree, we have all been psychic children.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.

You've launched your first product. Now the terrifying question hits: "What's next?" The fear of being a "one-hit wonder" keeps many solopreneurs from building a truly sustainable business. They don't have a system for innovation, so they get stuck, endlessly tweaking their first product, too afraid to create the next one. What if your audience could just tell you exactly what to build next? Planning Your Next Product is Day 20 of your 30-day challenge. This book gives you a simple system to end the guesswork of product development forever. You'll learn how to listen to the signals your ...

Creative Mind and Success is a follow-up to Creative Mind and another one for the truth seekers. Learn more about the power of attraction, the power of thought, and how to tap in to the creative mind to achieve success in life. "I say that ye are gods, and every one of you sons of the Most High." Written by the late great Ernest Holmes, metaphysician/spiritual teacher/new thought leader.

"Foster Care 101: Insights and Tips for New and Existing Foster Parents" is your essential guide through the journey of foster care. This comprehensive audiobook illuminates the foster parenting path, equipping listeners with the tools needed for navigating the system with empathy and confidence.

What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.