The Complete Guide on How to Start a Business

Discover the Secrets to Launching Small Companies, LLC, Mastering Business Planning, Accounting, Marketing, Exit Strategies, Operational Tactics & More

De: Eric Horowitz PhD

Narrado por: Donald Ries, Startup Funding Studio, MBA Entrepreneurship Booth, E-Commerce Lab

Starting a Business Feels Overwhelming? You’re Not Alone.

You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits - legal forms, business plans, taxes, operations. Where do you even start?

Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

This audiobook is your roadmap - clear, direct, and actionable.

• Validate Your Idea - Focus on what customers truly want
• Choose the Right Legal Structure - Understand LLCs, sole proprietorships, and corporations
• Business Planning - Build a real-world plan that attracts investors
• Marketing & Branding - Reach your audience and convert leads into loyal customers
• Finances & Operations - Streamline your systems and control cash flow
• Scale with Confidence - Know when and how to grow sustainably
• Bonus: Real-World Case Studies - Learn from Apple, Microsoft, Tesla, Amazon, and more

No MBA? No problem. Whether you're launching a side hustle or a full-time venture, this guide gives you the clarity and confidence to build a business that works from day one.

Clear guidance. Real examples. Proven strategies.

PDF BONUS: BUSINESS BUILDER’S TOOLKIT & ENTREPRENEUR’S ACTION PACK - Your purchase includes exclusive access to a companion PDF packed with editable templates, startup checklists, cash flow trackers, and guided exercises to turn ideas into results. It also features the ENTREPRENEUR’S ACTION PACK, part of the Wealth Building & Asset Protection Blueprint series, giving you proven tools to accelerate your financial growth and business success.

Click "Buy Now" to launch, grow, and manage your business with confidence.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Eric Horowitz, PhD, MBA (P)2025 Eric Horowitz, PhD, MBA

Marketing Advice You Can Use the Same Day

I rewrote my homepage using the positioning framework and tightened my offer. The narrator keeps momentum so you don’t zone out during strategy pieces. By the weekend, I had a clear funnel and a content plan that didn’t require a huge budget. Conversions improved the following week.

Finally a Roadmap I Can Follow

I listened during my commute all week and rebuilt my plan using the business-model and cash-flow sections. The narrator’s calm pacing made it easy to pause, jot notes, and pick back up. What stood out most was the step-by-step structure—idea validation, legal setup, marketing, then finance—so I never felt lost. I used the “first 30 days” checklist and booked my first discovery calls by Friday.

From Freelancer to Business Owner

The two-page continuity plan blueprint is a keeper. I filled it out in an hour after listening. It covers the “what ifs” without fearmongering. Peace of mind is priceless.

From Vague Idea to Real Launch Plan

This audiobook pushed me to stop guessing and talk to customers. The author gives specific interview questions and a simple landing-page test; I ran both within two days and pivoted to a stronger niche. Hearing real examples helped me act instead of overthinking. It felt like having a coach in my ear.

Branding Without the Buzzwords

The UVP exercise and examples helped me reduce my message to one powerful sentence. The audiobook prompts you to pause and write, which kept me moving. I updated my site and social bios in under an hour. Customers now “get it” faster.

Got My First Paying Clients After Listening

The outreach scripts and referral loops are practical and sincere, not spammy. I sent five emails while the chapter played and booked three intro calls. The audiobook format made it painless to rehearse lines and build confidence. It delivered immediate results.

A Competitive Positioning Exercise That Works

The positioning matrix helped me find a niche angle for my local service business. The author provides sample statements that make it click. I updated my pitch and immediately felt more confident. Clients noticed.

From Vague Idea to Real Launch Plan

This audiobook pushed me to stop guessing and talk to customers. The author gives specific interview questions and a simple landing-page test; I ran both within two days and pivoted to a stronger niche. Hearing real examples helped me act instead of overthinking. It felt like having a coach in my ear.

Case Studies That Tie Everything Together

The bonus section connects strategy to execution—Apple’s product focus, Toyota’s lean, Amazon’s customer obsession. Each includes a principle, a tactic, and a result. Hearing them after the how-to chapters made the lessons stick. Great capstone to the book.

LLC Setup I Could Follow Step by Step

The sequence—file Articles, get EIN, open bank account, separate finances—was crystal clear. The end-of-chapter checklist worked perfectly in audio. I stopped procrastinating and did it all in an afternoon. Worth the credit for that alone.