Marketing Innovation
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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The technological side of AI marketing
- By John (Yue) Zhang on 02-12-24
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 02-26-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Release date: 04-18-17
- Language: English
- Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership....
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 03-05-13
- Language: English
- Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- By: Mark Payne
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Unabridged
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In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t.
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Hurt eyes from eyerolling
- By Christian on 06-08-23
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How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Release date: 10-15-14
- Language: English
- In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 49 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 49 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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“CURRENT TRENDS IN ENTREPRENEURSHIP, A.I AND EMERGING TECH INNOVATIONS FOR NAVIGATING THE DIGITAL AND CIRCULAR JOBS MARKETS”
- TRAINING MANUAL FOR BY THE IKA YOUTHS ARISE INITIATIVE
- By: DR. AMOS OBI, RT. REVD. GODFREY IKPENISI
- Narrated by: Virtual Voice
- Length: 5 hrs and 40 mins
- Unabridged
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These presentations on “CURRENT TRENDS IN SOCIAL ENTREPRENEURSHIP, A.I AND EMERGING TECH INNOVATIONS FOR NAVIGATING THE DIGITAL AND CIRCULAR JOBS MARKETS “explores the rapidly evolving landscape of modern entrepreneurship, highlighting key technological advances and trends shaping today’s economy. In the 21st century, traditional career paths are being redefined by automation, artificial intelligence (AI), and innovative technologies that are transforming industries across the board. These materials serves as a guide for aspiring entrepreneurs, digital innovators, professionals, and ...
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“CURRENT TRENDS IN ENTREPRENEURSHIP, A.I AND EMERGING TECH INNOVATIONS FOR NAVIGATING THE DIGITAL AND CIRCULAR JOBS MARKETS”
- TRAINING MANUAL FOR BY THE IKA YOUTHS ARISE INITIATIVE
- Narrated by: Virtual Voice
- Length: 5 hrs and 40 mins
- Release date: 04-02-25
- Language: English
- These presentations on “CURRENT TRENDS IN SOCIAL ENTREPRENEURSHIP, A.I AND EMERGING TECH INNOVATIONS FOR NAVIGATING THE DIGITAL AND CIRCULAR JOBS...
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- By: Peter M. Senge
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Abridged
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Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.
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Abridged books are inadequate
- By Greg on 02-26-08
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Release date: 03-08-02
- Language: English
- Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...
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Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- By Steve High on 04-06-10
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Linchpin
- Are You Indispensable?
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Release date: 01-26-10
- Language: English
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The best-selling author of Tribes and The Dip returns with his most powerful book yet....
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- By: Matt Chanoff, Merrick Furst, Daniel Sabbah, and others
- Narrated by: Alex Knox
- Length: 4 hrs and 40 mins
- Unabridged
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.
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Great read
- By Mark Shoiket on 07-22-24
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- Narrated by: Alex Knox
- Length: 4 hrs and 40 mins
- Release date: 12-26-23
- Language: English
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations....
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The Ten Faces of Innovation
- By: Tom Kelley, Jonathan Littman
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Unabridged
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Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
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VERY Disappointing
- By John on 12-22-07
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The Ten Faces of Innovation
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Release date: 07-13-06
- Language: English
- The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal....
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AI TOOLS
- Practical Guide to The Best Artificial Intelligence Tools to Maximize Productivity, Improve Efficiency & Skyrocket Your Income in Your Business or Side Hustle (AI + CHATGPT = PROFITS)
- By: Patrick Ejeke
- Narrated by: Virtual Voice
- Length: 4 hrs and 46 mins
- Unabridged
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Would you like to make MORE MONEY without putting in MORE WORK? Are you ready to fire your boss and retire the way you want at YOUR OWN SCHEDULE? Want to know how Artificial Intelligence (AI) can help you make passive income but don't know where to begin? Good, if you said YES to any of those things, this book is for YOU! You may have heard of Jackson Greathouse Fall. He asked OpenAI's ChatGPT to tell him how to make "as much money as possible" with just $100. He did what the robot told him to do and made an affiliate marketing website worth more than $1,378 in just a few days. Someone else...
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AI TOOLS
- Practical Guide to The Best Artificial Intelligence Tools to Maximize Productivity, Improve Efficiency & Skyrocket Your Income in Your Business or Side Hustle (AI + CHATGPT = PROFITS)
- Narrated by: Virtual Voice
- Length: 4 hrs and 46 mins
- Release date: 12-03-24
- Language: English
- Would you like to make MORE MONEY without putting in MORE WORK? Are you ready to fire your boss and retire the way you want at YOUR OWN SCHEDULE? ...
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Understood from the first 5 min, the test was unnecessary
- By Julie on 11-02-18
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 10-04-16
- Language: English
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Innovation Capital
- How to Compete - and Win - Like the World's Most Innovative Leaders
- By: Jeff Dyer, Nathan Furr, Curtis Lefrandt
- Narrated by: Charles Constant
- Length: 6 hrs and 37 mins
- Unabridged
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Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality - called "innovation capital" - is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).
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Innovation Capital
- How to Compete - and Win - Like the World's Most Innovative Leaders
- Narrated by: Charles Constant
- Length: 6 hrs and 37 mins
- Release date: 11-24-20
- Language: English
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Featuring interviews with the superstars of innovation - like Jeff Bezos, Elon Musk, Marc Benioff, Indra Nooyi, and Shantanu Narayen - this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact....
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The New Era of Property Investing
- Post-Pandemic Strategies to Growth: Adapting to Change, Embracing Innovation, and Succeeding in Rental Market
- By: Coco Karlrom
- Narrated by: Trence King
- Length: 2 hrs and 50 mins
- Unabridged
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It is no secret that the world of property investment is rapidly changing. While the industry experienced a significant upturn in late 2020 through 2022, the current cost of living and global economic issues have meant that high profits are trickier to come by, and owning a property portfolio is slightly more complex than it once was.
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A+ for those interested in real estate investing
- By Jennifer S on 11-16-23
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The New Era of Property Investing
- Post-Pandemic Strategies to Growth: Adapting to Change, Embracing Innovation, and Succeeding in Rental Market
- Narrated by: Trence King
- Length: 2 hrs and 50 mins
- Release date: 11-08-23
- Language: English
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It is no secret that the world of property investment is rapidly changing. While the industry experienced a significant upturn in late 2020 through 2022, the current cost of living and global economic issues have meant that high profits are trickier to come by....
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AI Strategy for Passive Income - Unlock Automated Wealth, Turn AI into Your Passive Income Partner
- AI strategy book, passive income books
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 12 mins
- Unabridged
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Ready to make money while you sleep? This groundbreaking guide reveals how to harness the power of artificial intelligence to create sustainable passive income streams. Whether you're new to AI or an experienced entrepreneur, this book provides step-by-step strategies for leveraging cutting-edge tools to automate your income and maximize your earning potential. Discover how to: Identify the most lucrative AI-driven opportunities. Build scalable income streams with minimal effort. Automate your business processes to save time and boost profits. Stay ahead in the evolving AI economy. Packed ...
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impressive in how lightweight it was.
- By RM Love on 01-15-25
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AI Strategy for Passive Income - Unlock Automated Wealth, Turn AI into Your Passive Income Partner
- AI strategy book, passive income books
- Narrated by: Virtual Voice
- Length: 12 mins
- Release date: 12-19-24
- Language: English
- Ready to make money while you sleep? This groundbreaking guide reveals how to harness the power of artificial intelligence to create sustainable ...
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The Innovation Mindset
- Eight Essential Steps to Transform Any Industry
- By: Lorraine Marchand
- Narrated by: Kim Niemi
- Length: 9 hrs and 53 mins
- Unabridged
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What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process.
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The Innovation Mindset
- By Amazon Customer on 04-20-23
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The Innovation Mindset
- Eight Essential Steps to Transform Any Industry
- Narrated by: Kim Niemi
- Length: 9 hrs and 53 mins
- Release date: 08-30-22
- Language: English
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Lorraine Marchand lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization....
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Intended Consequences
- How to Build Market-Leading Companies with Responsible Innovation
- By: Hemant Taneja, Kevin Maney, Kenneth I. Chenault - foreword
- Narrated by: Steve Menasche
- Length: 5 hrs and 18 mins
- Unabridged
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A company's mindset - its intent to do good, avoid harmful consequences, and innovate responsibly - is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions.
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Wokest book ever 
- By Chris on 01-16-24
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Intended Consequences
- How to Build Market-Leading Companies with Responsible Innovation
- Narrated by: Steve Menasche
- Length: 5 hrs and 18 mins
- Release date: 01-25-22
- Language: English
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A company's mindset - its intent to do good, avoid harmful consequences, and innovate responsibly - is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build....
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Global Marketing: Strategies for a Connected World
- By: Jasper Wakefield
- Narrated by: Virtual Voice
- Length: 9 hrs and 42 mins
- Unabridged
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Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...
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Global Marketing: Strategies for a Connected World
- Narrated by: Virtual Voice
- Length: 9 hrs and 42 mins
- Release date: 04-06-25
- Language: English
- Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated ...
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The Origins of Value
- The Financial Innovations That Created Modern Capital Markets
- By: William N. Goetzmann - editor, K. Geert Rouwenhorst - editor
- Narrated by: Christine Marshall
- Length: 14 hrs and 34 mins
- Unabridged
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From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.
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A treat for financial history fans
- By Philo on 02-05-14
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The Origins of Value
- The Financial Innovations That Created Modern Capital Markets
- Narrated by: Christine Marshall
- Length: 14 hrs and 34 mins
- Release date: 02-03-14
- Language: English
- Here is a sweeping survey of financial innovations that have changed the world....
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- By: Tamsen Webster
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Unabridged
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Story
You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Weaving your red thread of connection in business
- By CarolineWade on 10-17-24
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Release date: 05-31-22
- Language: English
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Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Please try againRegular price: $17.19 or 1 credit
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