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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrado por: Graham Rowat
- Duración: 6 h y 53 m
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Get on board the next massive marketing revolution.
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.
The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":
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Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.
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Historia4 out of 5 stars 283
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
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A golf course book
- De C. Surdak en 07-30-18
De: Paul R. Daugherty, y otros
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
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General4.5 out of 5 stars 47
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Narración:4 out of 5 stars 41
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Historia4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
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Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
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General4 out of 5 stars 98
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Narración:4.5 out of 5 stars 89
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Historia4 out of 5 stars 89
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
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"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
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The Intelligent Web
- Search, Smart Algorithms, and Big Data
- De: Gautam Shroff
- Narrado por: Neil Shah
- Duración: 10 h y 42 m
- Versión completa
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General4 out of 5 stars 131
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Narración:4 out of 5 stars 109
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Historia4 out of 5 stars 107
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion.
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5 out of 5 stars
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Great book for learning about Deep learning
- De Darkpassenger en 04-16-15
De: Gautam Shroff
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
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General4 out of 5 stars 90
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Narración:4.5 out of 5 stars 74
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Historia4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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General4 out of 5 stars 102
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Narración:4 out of 5 stars 86
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Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 192
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Narración:4.5 out of 5 stars 166
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Historia4 out of 5 stars 161
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- De: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrado por: Eric Jason Martin
- Duración: 7 h y 28 m
- Versión completa
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General4.5 out of 5 stars 267
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Narración:4.5 out of 5 stars 236
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Historia4.5 out of 5 stars 235
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
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Assumes that machine learning will grow very slow
- De Nathan Burnham en 05-06-17
De: Malcolm Frank, y otros
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- De: Bernard Marr
- Narrado por: Piers Hampton
- Duración: 7 h y 25 m
- Versión completa
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 58
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Historia4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- De Capnbody en 01-08-18
De: Bernard Marr
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 74
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Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- De: Florian Heuer
- Narrado por: Bryan Stout
- Duración: 1 h y 4 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 75
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Historia3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
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Basic design thinking lesson
- De Preston en 04-09-16
De: Florian Heuer
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: Tom Beyer
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 78
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Narración:4.5 out of 5 stars 69
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Historia4.5 out of 5 stars 69
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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5 out of 5 stars
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Inspire system thinking with informative examples
- De Lucy A. Pithecus en 11-16-22
De: Ajay Agrawal, y otros
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The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- De: Richard Susskind, Daniel Susskind
- Narrado por: John Lee
- Duración: 12 h y 39 m
- Versión completa
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General4 out of 5 stars 272
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Narración:4 out of 5 stars 225
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Historia4 out of 5 stars 224
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
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3 out of 5 stars
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I Hope It's Not All True
- De John en 05-01-16
De: Richard Susskind, y otros
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Breakpoint
- Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
- De: Jeff Stibel
- Narrado por: Robert David Grant
- Duración: 7 h y 37 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 58
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Historia4.5 out of 5 stars 56
We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.
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1 out of 5 stars
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Meh
- De Customer en 12-07-14
De: Jeff Stibel
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 111
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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intriguing and insightful
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Artificial Intelligence for Dummies
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1 out of 5 stars
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ChatGPT Mastery: 12 Books in 1
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ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.
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1 out of 5 stars
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Waste of time and money
- De Samer Forzley en 11-03-23
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Understanding Software
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In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.
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5 out of 5 stars
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I want more books like this on audible
- De Nathaniel C. en 12-13-19
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Artificial Intelligence Basics
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Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.
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3 out of 5 stars
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Artificial Intelligence Basics
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Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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1 out of 5 stars
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Outdated
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ChatGPT Mastery: 12 Books in 1
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AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
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For people that are new
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The Naming Book
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General4.5 out of 5 stars 9
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Narración:4.5 out of 5 stars 8
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Historia4.5 out of 5 stars 8
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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5 out of 5 stars
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Can't recommend highly enough!
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General4 out of 5 stars 9
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Narración:3.5 out of 5 stars 9
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Latest Update: September 2023 (Updated Generative AI Tools - RunwayML, Claude 2, Ideomatic; Additional Resources). "Generative AI is a new form of creativity that will redefine human expression." – Sam Altman. "Generative AI is the most exciting and terrifying technology ever encountered." – Lex Fridman. Do you want an easy guide to understanding AI? Curious about the hype around generative AI? Looking for ways to use ChatGPT, MidJourney or RunwayML for business & personal gain? If you find yourself nodding in agreement, then this book is exactly for you.
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A great introduction to AI
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Narración:4.5 out of 5 stars 172
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Today, organizations are grappling with ambiguity, volatility, and paradox surrounding the challenges they face. This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one at a time over months, sometimes even years and nearly always in a linear fashion. It’s like setting a pot of water on “low” and waiting for it to boil. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization’s toughest challenges in mere days.
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2 out of 5 stars
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Male reader’s treatment of female voices
- De Daria Siegel Kempka en 03-10-20
De: David Benjamin, y otros
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Historia4.5 out of 5 stars 127
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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5 out of 5 stars
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- De Pablo Azcurrain en 03-08-21
De: Matt LeMay
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: Tom Beyer
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 78
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Narración:4.5 out of 5 stars 69
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Historia4.5 out of 5 stars 69
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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5 out of 5 stars
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Inspire system thinking with informative examples
- De Lucy A. Pithecus en 11-16-22
De: Ajay Agrawal, y otros
Lo que los oyentes dicen sobre AI for Marketing and Product Innovation
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución2 out of 5 stars
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Historia5 out of 5 stars
- John (Yue) Zhang
- 02-12-24
The technological side of AI marketing
This is a really good book about product innovation in the realm of AI and data analytics. Really enjoyed the statistic part of the book. CFA, EFA, and PCA are all very powerful.
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