AI for Marketing and Product Innovation

Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

De: A.K. Pradeep, Andrew Appel, Stan Sthanunathan

Narrado por: Graham Rowat

Get on board the next massive marketing revolution.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.

The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":

• How do we use AI and ML in ways that speak to the human spirit?
• How to we translate cold technological innovation into creative tools that forge deep human connections?

Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.

©2018 John Wiley & Sons, Inc. (P)2019 Gildan Media

The technological side of AI marketing

This is a really good book about product innovation in the realm of AI and data analytics. Really enjoyed the statistic part of the book. CFA, EFA, and PCA are all very powerful.