Marketing Insights

"Affiliate Marketing: Promoting Other Companies' Products and Earning Commissions for Each Sale Made" is your essential guide to mastering affiliate marketing. This comprehensive resource is designed for both beginners and seasoned marketers, offering valuable insights into promoting products and earning commissions in today’s digital landscape. At its core, affiliate marketing connects three key players: the merchant, the affiliate, and the consumer. Merchants offer products, affiliates promote them, and when a sale occurs through an affiliate's link, commissions are earned. This ...

In the Google era, the game was about being found. In the AI era, the game is about being chosen. When people ask ChatGPT, Claude, or Gemini for answers, they don’t see ten blue links. They see one synthesized response. The question every brand, agency, and communicator must now ask is: When the algorithm speaks, why should it choose you? This book introduces AI Uptake™ — the new measure of success in a world where discovery has collapsed into a single answer, and shows how to design content that algorithms surface, cite, and repeat. You’ll discover: Why SEO is no longer enough, and...

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

Are you ready to master the stock market and take control of your financial future? The CNBC Investing Club Formula reveals the secrets successful investors use to build wealth and achieve financial independence.

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

Mastering the Tape: A New Trader’s Guide to Level 2 Dominance By Max Koren Are you ready to take your trading to the next level? Mastering the Tape is your ultimate guide to unlocking the full potential of Level 2 data and mastering the art of real-time market analysis. Whether you’re a brand-new trader or you’ve been trading for a while, this book will give you the edge you need to understand and leverage the power of Level 2 quotes. In this step-by-step guide, you’ll learn how to read the market's pulse, decode the complex world of bids and asks, and predict market movements with ...

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

Unlock the future of digital entrepreneurship with Building Digital Empires with AI, your ultimate guide to harnessing the power of artificial intelligence in creating impactful digital products. Dive into the world of generative AI, where creativity meets technology, and explore how to develop cutting-edge interactive guides that captivate and engage audiences like never before. This comprehensive eBook takes you on a transformative journey, starting with the fundamentals of generative AI and its revolutionary impact on digital product creation. Discover lucrative opportunities waiting in ...

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...

BITCOIN WHALES AND MARKET TALES: Unmasking the Crypto Manipulators Dive into the enthralling world of Bitcoin with "BITCOIN WHALES AND MARKET TALES: Unmasking the Crypto Manipulators," a riveting exposé that reveals the hidden forces driving its notorious price swings. This book pulls back the curtain on Bitcoin's enigmatic market, shedding light on the powerful players who orchestrate its erratic fluctuations. Bitcoin, hailed as a revolutionary digital currency, was designed to be decentralized, transparent, and secure—immune to the whims of traditional finance. With its finite cap of ...

Jason Elmore shares practical action items and insightful concepts that have been compiled and tested during a sales career that spanned the globe, from B2B to Med Device, and resulted in the top performance and accolades. These tools and approaches were recognized as being so critical to success that Jason was awarded the opportunity to build and execute new hire sales training at one of the fastest growing divisions of the world’s largest healthcare company where he reduced average to time to hit quota for new hires 50%.

Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.