Marketing Insights

Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, innovation, and competitive advantage. From automating routine tasks to providing deep insights into customer behavior, AI has the potential to transform every aspect of business development and sales. However, the journey to integrating AI effectively into business processes is fraught with challenges, requiring a comprehensive understanding of AI technologies, strategic planning, and a commitment to ethical practices. This book, "Harnessing AI for ...

"Affiliate Marketing: Promoting Other Companies' Products and Earning Commissions for Each Sale Made" is your essential guide to mastering affiliate marketing. This comprehensive resource is designed for both beginners and seasoned marketers, offering valuable insights into promoting products and earning commissions in today’s digital landscape. At its core, affiliate marketing connects three key players: the merchant, the affiliate, and the consumer. Merchants offer products, affiliates promote them, and when a sale occurs through an affiliate's link, commissions are earned. This ...

Is content creation an element of marketing? You may be wondering whether any or all of that digital content is marketing in today's digitally dominant culture. Yes, it is. That’s the simple answer. All content has the same goal: to engage your audience. This is known as pillar-based marketing or PBM, and it refers to the practice of entering into an agreement with the reader with each piece of content. The time spent reading or watching a piece of content will in some ways be beneficial to your site's visitors (information, entertainment, etc.). You may profit by making an idea pitch, ...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

"Everything Is Already Priced In" is a darkly humorous exploration of the efficient market hypothesis taken to its logical extreme. Through a series of increasingly absurd scenarios, the book illustrates how every conceivable piece of information—from the most mundane to the most outlandish—has already been factored into stock prices. Readers will find themselves questioning the nature of free will and original thought as they confront a market that seems to know everything before it happens. Part financial satire, part existential crisis, this book challenges readers to reconsider ...

Are you ready to master the stock market and take control of your financial future? The CNBC Investing Club Formula reveals the secrets successful investors use to build wealth and achieve financial independence.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Digital Marketing: Mastering Strategies for Success is a comprehensive guide that equips readers with the knowledge, strategies, and tools to excel in the ever-evolving world of digital marketing. This book takes readers on a journey from the foundations of digital marketing to advanced techniques and emerging trends, providing valuable insights and practical tips along the way. With a focus on deep dive learning, this book offers a holistic approach to mastering digital marketing. It covers essential topics such as understanding the digital marketing landscape, identifying target audiences...

In "The Ultimate Guide to Start Digital Marketing," readers embark on a comprehensive journey through the dynamic and evolving world of digital and affiliate marketing. This insightful book is structured into 17 in-depth chapters, each focusing on a unique aspect of digital marketing, from the fundamentals to advanced strategies. There are also included pages after each chapter to take additional notes or plot ideas.

***"Navigating Next"*** – Dive into the Uncharted Waters of Business Innovation and Transformation Are you ready to propel your business into the future? "Navigating Next" is the quintessential guide that takes you on a deep plunge into the vast ocean of market trends, agile methodologies, and disruptive innovation. This game-changing eBook is a lighthouse for those steering through the unpredictable seas of the modern business landscape, offering clear, actionable insights to help you sail ahead of the competition. **Chapter 1** invites you to unravel the mysteries of market trends, ...

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

Jason Elmore shares practical action items and insightful concepts that have been compiled and tested during a sales career that spanned the globe, from B2B to Med Device, and resulted in the top performance and accolades. These tools and approaches were recognized as being so critical to success that Jason was awarded the opportunity to build and execute new hire sales training at one of the fastest growing divisions of the world’s largest healthcare company where he reduced average to time to hit quota for new hires 50%.

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

Step into the golden fields of opportunity with "The Texan Hay Farmer's Financial Handbook," your comprehensive guide to mastering the economics of hay farming in the Lone Star State. This indispensable eBook serves as an invaluable tool, ushering you through the verdant pastures of financial wisdom and stability in the realm of agricultural entrepreneurship. Embark on this journey with Chapter 1, a deep dive into the hay market, aglow with illuminating insights on the economic impact, the varied demand for different types of hay, and how seasonal pricing fluctuations can be transformed ...

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.