Marketing Insights

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

Multifamily Insight Vol 1 is about how to buy and operate multifamily apartment assets. This book will teach you how to apply techniques to increase revenue and control expenses. It is a reference guide delivering an education about how to implement real world strategies in professional property management and execute multifamily operations at their highest level of efficiency. The focus is multifamily acquisitions, property management, market analysis and real estate finance. The fifth category is a discussion about multifamily and the American economy

Understanding the Tape: A Beginner’s Guide to Level 2 Market Data is an educational introduction to reading Level 2, market depth, and the order book—so you can better understand how liquidity and order flow behave in real time. Inside, you’ll learn: What Level 2 shows (and what it doesn’t) How bids/asks shift, stack, and thin as price moves How to combine Level 2 with Time & Sales (the tape) for clearer context The role of market makers, ECNs, and common order-book behavior Practical examples and repeatable exercises to help you build pattern recognition This book focuses on market...

In The Hidden Business of Real Estate, Dominic D. Roybal reveals a hard truth: real estate is not just about selling homes; it’s fundamentally about marketing yourself. This isn’t another beginner’s guide filled with superficial scripts and clichéd hustle advice. Instead, it provides an honest, in-depth analysis of what truly distinguishes agents who get chosen from those who are overlooked.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Your nonprofit doesn’t need more content. It needs a system that turns attention into trust—and trust into steady support. AI for Nonprofits is a practical, no-hype playbook for nonprofit leaders, fundraisers, and comms teams who want to use AI to increase donations and retention without crossing ethical lines or sounding generic. It’s written around a running story case (NextBridge Youth), so every chapter is easy to digest—and immediately applicable. What you’ll get: A simple Trust × Passion framework for nonprofit growth that’s calm, credible, and human A unifying running ...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

AI hasn’t made strategy shallow — it has made its shallowness harder to hide. As organisations adopt AI at speed, many encounter the same unease: strategy feels thinner, more interchangeable, less grounded than it used to. Not because AI is doing the thinking, but because it exposes how often thinking had already been reduced to optimisation, efficiency, and polite answers. The Shadow in the Machine is a book about how to avoid that. It introduces Shadow Prompting - a strategic approach for uncovering the hidden drivers, unspoken tensions, and emotionally risky truths that traditional ...

Are you ready to master the stock market and take control of your financial future? The CNBC Investing Club Formula reveals the secrets successful investors use to build wealth and achieve financial independence.

"Affiliate Marketing: Promoting Other Companies' Products and Earning Commissions for Each Sale Made" is your essential guide to mastering affiliate marketing. This comprehensive resource is designed for both beginners and seasoned marketers, offering valuable insights into promoting products and earning commissions in today’s digital landscape. At its core, affiliate marketing connects three key players: the merchant, the affiliate, and the consumer. Merchants offer products, affiliates promote them, and when a sale occurs through an affiliate's link, commissions are earned. This ...

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

The Healthcare Lovebrand Playbook is for the teams who live inside the healthcare paradox: you’re expected to be serious, factual, and regulated — and you’re still expected to matter. To be trusted, remembered, and chosen when the stakes are human. This playbook gives you a practical way to build that kind of brand strength without hype and without crossing the line: Trust × Passion. Trust is permission to be believed (and quoted). Passion is permission to be remembered (and reused). Build both, and you stop chasing attention — the system starts carrying you. Inside you’ll learn ...

STRATEGYJITSU is a business playbook for challengers — the smaller team facing a bigger competitor with more budget, more brand, and more certainty. Most strategy books teach you how to “scale.” This one teaches you how to win before you scale. Using Brazilian Jiu-Jitsu as a clear, practical analogy, Strategyjitsu shows you how underdogs beat giants through position, leverage, timing, flanks, proof loops, and pressure — not brute force. You’ll learn how to stop fighting on the leader’s terms, escape commoditization, and build a compounding challenger engine that turns results ...

AI has replaced the content creator. The meaning maker is next. Because when machines can tell every story, only humans can give them soul. In the new economy of infinite output, content is no longer a skill — it’s a commodity. Algorithms can already write, design, and promote. What they can’t do is believe. So the question isn’t how to produce more — it’s why anyone should care. The ARCHE Method is your map through that collapse. Blending semiotics, brand psychology, and AI insight, Martin N. Gjerløff shows how to evolve from content creationto meaning engineering — building...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Have you ever had the desire to start an online business but unsure what type to start? In this comprehensive guide, we invite you to embark on a transformative exploration of digital possibilities. Whether you're a budding entrepreneur seeking to launch your first online venture or an experienced business owner aiming to expand, the pages that follow hold valuable insights, strategies, and stories to propel you forward. Chapter 1: The Evolution of Online Business Discover the historical backdrop that has paved the way for the digital age, uncover the key advantages and challenges faced by ...

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.

Strategic Marketing Warfare: How to Fight, Endure, and Win in Markets That Never Stand Still Competition today isn’t polite. It’s a battle for attention, trust, and loyalty on fields that shift by the hour. Algorithms decide who is seen. Rivals attack from unexpected angles. Small players — armed with speed, focus, and culture — can now bring down giants. This book is a field manual for marketers, founders, and leaders who want clarity in the chaos. Drawing from timeless military strategy and modern business battles, it cuts through the noise to show you how to win — and keep ...