Marketing Insights

Understanding the Tape: A Beginner’s Guide to Level 2 Market Data is an educational introduction to reading Level 2, market depth, and the order book—so you can better understand how liquidity and order flow behave in real time. Inside, you’ll learn: What Level 2 shows (and what it doesn’t) How bids/asks shift, stack, and thin as price moves How to combine Level 2 with Time & Sales (the tape) for clearer context The role of market makers, ECNs, and common order-book behavior Practical examples and repeatable exercises to help you build pattern recognition This book focuses on market...

Strategic Marketing Warfare: How to Fight, Endure, and Win in Markets That Never Stand Still Competition today isn’t polite. It’s a battle for attention, trust, and loyalty on fields that shift by the hour. Algorithms decide who is seen. Rivals attack from unexpected angles. Small players — armed with speed, focus, and culture — can now bring down giants. This book is a field manual for marketers, founders, and leaders who want clarity in the chaos. Drawing from timeless military strategy and modern business battles, it cuts through the noise to show you how to win — and keep ...

In the market for a home, but don't know where to start? Not to worry! From financing, mortgages, and credit scores to closing the deal, bestselling real estate authors Eric Tyson and Ray Brown walk you step by step through the entire home-buying process. Discover how to: Harness the Internet to...

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

The Healthcare Lovebrand Playbook is for the teams who live inside the healthcare paradox: you’re expected to be serious, factual, and regulated — and you’re still expected to matter. To be trusted, remembered, and chosen when the stakes are human. This playbook gives you a practical way to build that kind of brand strength without hype and without crossing the line: Trust × Passion. Trust is permission to be believed (and quoted). Passion is permission to be remembered (and reused). Build both, and you stop chasing attention — the system starts carrying you. Inside you’ll learn ...

NEW YORK TIMES BESTSELLER “This fresh, uplifting book is filled with ideas for improving our organizations and our lives.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife “With his characteristic blend of academic rigor and twinkle in...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Are you ready to master the stock market and take control of your financial future? The CNBC Investing Club Formula reveals the secrets successful investors use to build wealth and achieve financial independence.

Multifamily Insight Vol 2 provides fresh content and valuable knowledge on how to understand, manage and purchase multifamily assets. This book will teach you how to: - Acquire wealth through buying the right multifamily assets in the right markets. - Increase your knowledge of how to buy and operate multifamily assets. - Realize gains in incremental income that can make or break profit potential. - Implement real world strategies in professional property management. - Execute multifamily operations at their highest level of efficiency. - Apply techniques to increase revenue and control ...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Go from Reasons to Results! What's preventing you from creating what you want? You are motivated and work hard, but it isn't enough. You feel you have run "smack dab into reality" and are stuck. Narrated by Krystal Zellmer, Brian Klemmer goes beyond platitudes and cliches to offer proven advice that will forever change your personal bottom-line. You will learn three concrete tools that will eliminate feeling overwhelmed by any workload that has increased beyond what you think you can do.

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

INTERNATIONAL CORPORATE COUNSEL! THIS BOOK IS FOR YOU! but it also works for law students who want to become international corporate counsel! Benefits: Learn the rules of corporate law to get good grades, structure deals, win court cases. Success! Features: International Business Law requires language expertise: that's in this book! It describes Anglo-American corporate law rules and cases in detail. It includes equivalent terms and rules in German and French law. 400+ pages of case law, legislation, and detailed doctrinal explanations so that corporate counsel will know what the ...

Discover the secret to scaling SaaS success with the concepts of SaaS Growth Made Simple: Unlocking Success with the TRUE Growth Framework. This essential guide for SaaS leaders introduces the transformative TRUE framework—Tension, Relevance, Uniqueness, and Emotion—blending cutting-edge AI strategies with emotional intelligence to drive growth. Learn how to identify your TRUE North Metric, create TRUE Magic Moments, and craft actionable, metrics-driven strategies that deliver both tactical wins and lasting brand loyalty. Perfect for CEOs and CMOs navigating the complexities of SaaS ...

Building a spirits brand isn’t just “branding.” It’s product, packaging, pricing, distribution, and repeatable demand— under real-world constraints. Creating and Marketing Your Brand is a practical guide for spirits entrepreneurs, first-time founders, brand/agency planners entering alcohol, and small distilleries launching a label. It shows you how to go from a good idea to a brand that earns placements, wins reorders, and builds loyalty—without getting lost in generic marketing advice. Inside, you’ll learn how to: Define a clear positioning (who it’s for, when it’s chosen...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Jason Elmore shares practical action items and insightful concepts that have been compiled and tested during a sales career that spanned the globe, from B2B to Med Device, and resulted in the top performance and accolades. These tools and approaches were recognized as being so critical to success that Jason was awarded the opportunity to build and execute new hire sales training at one of the fastest growing divisions of the world’s largest healthcare company where he reduced average to time to hit quota for new hires 50%.