-
Find Your Red Thread
- Make Your Big Ideas Irresistible
- Narrado por: Tamsen Webster
- Duración: 4 h y 5 m
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Resumen del Editor
Make your idea irresistible.
You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds.
The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for.
Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options-and through the maze of their own minds.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Very insightful and actionable
- De Amazon Customer en 04-27-18
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- De: Florian Heuer
- Narrado por: Bryan Stout
- Duración: 1 h y 4 m
- Versión completa
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Historia
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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Basic design thinking lesson
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De: Florian Heuer
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Results
- Think Less. Achieve More.
- De: Jamie Smart
- Narrado por: Jamie Smart
- Duración: 8 h y 47 m
- Versión completa
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Life can be a bit overwhelming sometimes, right? It can be difficult to clear your mind of a million different anxieties and focus in on the one thing you need to get done. The best-selling author of Clarity and The Little Book of Clarity goes one step further with Results by using his Clarity Coaching Model to help you de-clog your mind so you can make better decisions, prioritize, and focus on achieving those important goals.
De: Jamie Smart
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Power Listening
- Mastering the Most Critical Business Skill of All
- De: Bernard T Ferrari
- Narrado por: Sean Pratt
- Duración: 5 h y 36 m
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- De Alejandro A. en 09-07-12
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How Did That Happen?
- Holding People Accountable for Results the Positive, Principled Way
- De: Roger Connors, Tom Smith
- Narrado por: Lloyd James
- Duración: 9 h y 53 m
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Historia
Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
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HELP - How Can I Get The Lost Hours Back ?
- De Mike en 09-23-09
De: Roger Connors, y otros
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The Only Sales Guide You'll Ever Need
- De: Anthony Iannarino
- Narrado por: Anthony Iannarino
- Duración: 5 h y 54 m
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- De Helpful Review en 10-12-17
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- De: Mark Levy
- Narrado por: Bronson Pinchot
- Duración: 4 h y 27 m
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- De Amazon Customer en 12-31-10
De: Mark Levy
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- De: Kristi Hedges
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
- De Jennifer L. Sullivan en 04-22-15
De: Kristi Hedges
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- De: Jill Konrath
- Narrado por: Joyce Bean
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- De Locke en 08-27-15
De: Jill Konrath
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Louder Than Words
- Harness the Power of Your Authentic Voice
- De: Todd Henry
- Narrado por: Jeff Cummings
- Duración: 6 h y 14 m
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General
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Narración:
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Historia
There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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Great content, but wished author could have read it.
- De Ben Dempsey en 09-09-15
De: Todd Henry
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Taking People With You
- The Only Way to Make Big Things Happen
- De: David Novak
- Narrado por: Sean Pratt
- Duración: 6 h y 55 m
- Versión completa
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General
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Narración:
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Historia
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- De Michael en 01-30-12
De: David Novak
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- De: Bill Burnett, Dave Evans
- Narrado por: Bill Burnett, Dave Evans
- Duración: 6 h y 18 m
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- De ann lom en 09-25-16
De: Bill Burnett, y otros
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In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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Skip to the Middle
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Lo que los oyentes dicen sobre Find Your Red Thread
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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- Montreece Hardy
- 10-07-23
Recommend to EVERYONE
There are at least 15 nuggets I have pulled from this book. The audio was so good that I decided to order the hardcopy! I recommend this to all my clients and colleagues, since I have read it!
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- Dave Jackson
- 06-22-22
I use to suck at marketing
This book helped me identify my audience better than any other book I’ve read, and by doing the steps outlined in the book, by the time you get done you have a marketing strategy. It’s an amazing book, and I will be recommending it too many of my clients
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- Jeff Gibbard
- 10-10-22
Absolutely stellar!
I love this book. I first read the Kindle edition and then picked up a hard copy to have by my desk. This audiobook version brings even more life to an already fabulous book.
If you're like me, the goal of buying a non-fiction book is to learn something new. I want each book that I read to make me smarter, better, faster. The problem is that too many of them go over well worn territory, or just ramble all over the place. In other cases, you find books rich in great ideas that stop short of distilling those ideas into frameworks or practical applications. The truth is that few books can hit all of the notes *just right*. For every How to Win Friends and Influence People or Atomic Habits, you've got 1,000 forgotten books.
So, where does Find Your Red Thread fit?
Simply put, this book is extraordinary and one that I place in an exclusive category along with essential books like I previously mentioned. This is exactly the kind of book I yearn to read. It's full of thought-provoking ideas and powerful frameworks, making it immediately useful and something you can return to again and again. Since finishing the book, I've been using it as a reference for any and all messaging projects I'm working on from website copy, to keynote presentations, to brand strategies.
In an increasingly noisy world, with everyone shouting for attention, Tamsen has crafted a masterpiece guide for weaving your message into something that can cut through the noise. If you are someone who craves the ability to initiate change and wants to have more success in having your ideas heard and adopted, you must buy this book.
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- JANET
- 11-27-22
Immediately Applicable
The insides and tools I have gained from this book have improved my marketing and social media content. I love how she simplifies the story structure.
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- all-about-hounds
- 07-16-23
Audiobook isn’t actionable
Great concepts but impractical to implement with the audiobook. I had to buy the paperback - still feel like it’s intellectual not actionable. The accompanying PDF is just a single diagram of a baseball diamond. I thought it would be a workbook. Disappointing.
The book makes you think. Unfortunately, it doesn’t help you do anything.
3/5 stars = 60% grade. It passes, but it doesn’t advance you much.
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