Customer Intelligence

Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence. Sales...

The store you know. The story you don’t. When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, con­ventional wisdom said that the inter­net would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable...

Artificial Intelligence in Practice: For E-Commerce Sellers and Product Creators A Safe, Practical, and Future-Ready Guide to Using AI for Product Listings, Store Content, Customer Service, SEO, Marketing, Reviews, Operations, Sales Growth, and Responsible Online Selling Introduction Artificial intelligence is changing how products are listed, marketed, discovered, reviewed, and sold online. For e-commerce sellers, this creates exciting opportunities—but it also introduces serious responsibilities. AI can help create product titles, descriptions, bullet points, SEO keyword ideas, FAQs, ...

COMPUTATIONAL LINGUISTICS AND ARTIFICIAL INTELLIGENCE --- This book offers a comprehensive exploration of the intersection between artificial intelligence (AI), natural language processing (NLP), and computational linguistics, providing an in-depth analysis of their impact across various domains. It gets into the challenges of developing NLP tools for low-resource languages, emphasizing the need for linguistic diversity in the digital age. Ethical considerations in AI language models are scrutinized, highlighting the importance of responsible AI development. The book also addresses the ...

Most restaurant marketing is broken—and it’s costing you customers every day. Restaurant owners are told to focus on social media, run endless promotions, and chase trends that don’t actually bring in new business. Meanwhile, the customers who are actively searching for a place like yours on Google are going somewhere else. This is where AI changes everything. Restaurant Marketing With AI is a no-nonsense, real-world guide that shows you how to use artificial intelligence, SEO, and modern search behavior to get more customers, increase sales, and grow your business without wasting ...

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

Are your customers mysteriously vanishing like socks in a dryer, leaving you scratching your head while your competitors seem to be performing some kind of digital sorcery? Ever feel like you’re trying to win a Formula 1 race with a unicycle, while everyone else is driving a hyper-efficient AI-powered beast? Are you still thinking AI is just for sci-fi movies, blissfully unaware it's already running rings around your beloved home business or lucrative side hustle? Do you suspect something fishy, but can't quite put your finger on why your loyal patrons are suddenly flocking to rivals, ...

From the company behind The 7 Habits of Highly Effective People and The 4 Disciplines of Execution comes a groundbreaking guide that reveals how high expectations and building trust work together to drive sustained, exceptional results—without burnout. Most leaders believe they have to choose...

¿Por qué, aun cuando las empresas tienen toda la intención de ser una empresa de servicio y brindar experiencias a sus clientes, no lo logran? ¿Qué pasa cuando el empleado de una empresa tuvo un mal día personal y el Servicio a Clientes de dicha empresa está en manos de ese empleado? Además, ¿por qué, aun cuando los empleados toman cursos de Servicio a Clientes, siguen las empresas careciendo de este servicio? El hecho de que un empleado sea amable con los clientes no significa que la empresa está llevando una experiencia a sus clientes. Tener empleados o colaboradores que sean ...

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

Artificial Intelligence in Practice: For Sales Professionals Artificial intelligence is changing how sales professionals research prospects, prepare for meetings, communicate with customers, manage CRM information, review pipelines, prepare forecasts, and develop professionally. But using AI effectively in sales requires more than generating faster emails or automating routine work. Artificial Intelligence in Practice: For Sales Professionals provides a practical, responsible, and accessible approach to using AI as a professional sales assistant—without replacing customer relationships, ...

Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and create long-term success? Does it seem that somehow your life is only about your ability to perform on the job? For too long, you have bought into...

The New York Times–bestselling author of Rise of the Robots shows what happens as AI takes over our lives If you have a smartphone, you have AI in your pocket. AI is impossible to avoid online. And it has already changed everything from how doctors diagnose disease to how you interact with...

AI has changed marketing and sales forever. Your buyers no longer need you to know everything about you. They’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever reach out. Instantly, your prospects can prompt to learn every...

The success of every business and organization is in its customers service delivery and relationship. I have seen organizations struggle for lack of effective or poor customer service delivery. I critically observed this gross failure in businesses and I decided to write this little hand book to help staffs and managers effectively boost their customer services capacity. It is a must read for everyone who works in the hospitality industry or runs a hospitality business. Many organizations focus more on profit and fall short in strengthening and developing their customer services system. ...

“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.” -Donald Trump. Linda Kaplan Thaler and Robin Koval have moved to the top of the...

A professional, no matter what area he belongs to, I believe, should never think that his truth is definitive or that his way of doing or solving something is the best. And, logically, I had to get it right and wrong to reach this simple conclusion. Now, what does that have to do with the purpose of this book? This book that I have gathered important tips and advice from an elite of data science professionals from various sectors and reputable experience? After I've worked on hundreds of consulting projects and implementation of best practices in Relationship Marketing (CRM), Business ...

The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences.

Artificial intelligence is transforming customer service faster than any technology before it. Chatbots, AI-powered ticket routing, automated summaries, and personalized support are no longer “future tools” — they are already reshaping how customer service teams work today. AI for Customer Service is a practical, beginner-friendly guide designed for customer service professionals, team leads, managers, and career-changers who want to understand AI without a technical background. This book shows you how to use AI as a teammate, not a replacement — helping you respond faster, reduce ...

Stop Guessing. Start Getting Useful AI Results Every Time. You tweak prompts. You copy tips from social media. You still get weak, slow, or off-target output. Sometimes it doesn't even sound like you. That wastes time. It wastes your work. It drains your confidence. Beyond AI Prompts - The GPT Cookbook gives you a clear, practical way to communicate with AI so you get the results you want - faster! It teaches a repeatable communication system that works across tools (including ChatGPT, Claude, Gemini, Grok and more). You discover way more than the basics of AI prompting by learning to ...