Marketing Holiday

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Residential home caterer Connie has had one online-dating disaster too many. Hurt in the past, and with her son to consider, now she's feeling hesitant. Then one of Connie's residents sets her up on a date at a beautiful German Christmas market - with the promise she'll take a mini-bus full of pensioners with her.

Amalia Edgar flies from Charlotte, NC, every December to work in her family’s Dom Spekulatius (German spice cookies) kiosk at the Cologne Christmas Market. However, the journey becomes harder each year. Amalia, like her mom, has Multiple Sclerosis. She has seen how the disease progresses and has decided she’ll not marry any man to make him her eventual caregiver. Justus Sullivan is a Charlotte lawyer who literally runs into Amalia on his way to business meetings in Cologne. He is immediately drawn to her and her deep sapphire eyes. He believes Jeremiah 29:11, “For I know the plans I ...

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Ruby has finished with university and is heading home for the holidays to save up for her trip around the world in January. Against her father’s wishes, she takes on a stall at the local market and sets about making it the best Christmas market stall ever. There’ll be bunting and mistletoe and maybe even a bit of mulled wine. But with a new retail park just opened on their doorstep, the market is under threat. So together with all the other stallholders, Ruby devises a plan to make sure that Wynbridge is the first port of call for everyone’s Christmas shopping needs.

Tony has a fantasy – a very special fantasy. April warily says yes when Tony promises a special date night, without revealing the details of where they’re going or what they’ll be doing. Imagine her shock as Tony reveals he wants to watch her be taken by a Black Bull…while he watches…and while other people watch, too. Because, you see, it’s a very special night at Covet, a sex club for swingers. It’s Bull Market. A line up of extraordinarily well-built Bulls will take the stage, then go into the crowd and select their partner for the evening. Everyone wants to be chosen, but ...

When soap actor Sabrina Swift loses her way due to a public scandal, she packs up her life, heads to Cornwall and finds herself running a gift shop in the quaint and quirky Ferry Lane Market. Changing her looks and identity to keep her anonymity, the newcomer starts to make friends and enemies as she walks a frosty path in the established marketplace community.

Rockstar dreams don’t come true, at least not for Jayla Bennett. So why is Spencer living out all his dreams touring the country while his ex-girlfriend/former bandmate is stuck struggling through mundane days at a 9-5 she can’t stand? Was it a case of bad timing? Did life get in the way? Or did Spencer just not love her enough to reach out when Reciprocity finally hit it big? Spencer’s avoided his hometown like the plague since leaving four years ago. He hasn’t set foot in Graybush, let alone the house he grew up in, not since his mother died right beside his dreams of going to ...

Jas saw the light when her ex dumped her treasured vintage fabric all over the street. She's back in her home town with a plan to launch her hat-making business at the Christmas market in the beautiful Georgian square. But the Ballyclane she returns to is not the one she left nine years ago. Her mother has a new man and Jas's old room is a walk-in wardrobe now. Her beloved gran has died and the house Jas hoped to work from is a bonanza for property developers instead.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?

Are you looking for a new investment? Have you ever wanted to invest in a vacation rental property but didn’t know where to start? Do you need help designing a plan for a profitable rental business? Are you looking to expand your real estate business? This audiobook outlines all the nitty-gritty requirements and regulations of an investment property and gives you tips on how to set it up and manage it. Plus, you’ll get a good idea of which pitfalls you need to avoid.

Thirty-nine-year-old Glanna Pascoe—also known as 'the Rainbow Painter'—runs the Hartmouth Gallery in Ferry Lane Market in Cornwall. She is just getting her head and broken heart around being single, childless and sober when Cupid flies in, shooting arrows all over the place. Meeting the mysterious and fascinating Isaac Benson, famous local artist and recluse, allows Glanna's disillusioned heart and attitude to soften, and she begins to learn more about herself than she ever thought possible.

The first book in this series follows three very special children as they each learn to face their demons as they fight the battle of their lives to preserve good, despite a powerful and growing force of evil. An important foundation is formed as the transition of power from the old guard to the new is established. Join Jack, Chance, and Ashley in their adventures with Grandpa Hugo, Uncle Nicholas, Mr. Hecht, and the Cinnamon Men as they battle the evil soldiers of Krampus in this fun and memorable holiday story.

Thirteen-year-old Toby Baxter eagerly anticipates winter break, eager to embrace the snowy fun. However, his plans take a thrilling turn when a daunting warning transports him back to RiverHome through his closet. The magical land is in jeopardy—the trolls have seized the life force, the Sword, endangering the river elves and their allies. Filled with holiday cheer, danger, and inspiration, Toby's Quest promises to captivate the imaginations of fantasy adventure enthusiasts.

Please note: This is a summary and analysis of the book and not the original book. In Perennial Seller: The Art of Making and Marketing Work That Lasts, Ryan Holiday presents an examination of what makes a perennial seller successful. He provides instruction to help creatives be more likely to achieve this success. Don't miss out on this ZIP Reads summary to learn how to create and market a work that will stand the test of time!