Creative Marketing

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

*** SILVER MEDAL WINNER - 2024 Global Book Awards (Business Development Category) *** "Your Nonprofit Success Awaits! The Essential Reference Guide for All Aspects of Starting & Running a Nonprofit" This award-winning nonprofit book will help you sort out the necessary steps of setting up a new nonprofit and the order to do them for the quickest, easiest result, so you can start running your programs and collecting the tax-deductible donations as soon as possible. From the seed of an idea about starting a new nonprofit to running a successful charitable organization, the book takes you step...

Dive into the lucrative world of social media without the need to reveal your identity with "How to Make Passive Income with Faceless TikTok, YouTube, and Instagram." This guide unlocks the secrets to building a sustainable, anonymous online presence that can generate substantial passive income. Content Overview: Explore comprehensive strategies and insights across eight detailed chapters: Chapter 1: The Basics of Passive Income through Social Media - Understand the fundamentals of passive income and choose the right platforms to align with your financial goals. Chapter 2: Mastering TikTok ...

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Not long ago, a small indie brand launched a quirky thirty-second video with a shoestring budget. Within days, it was everywhere: shared in group chats, plastered on Twitter feeds, and even covered by national media. Sales skyrocketed, not because the company bought prime-time ad slots, but because the content itself spread like wildfire. That’s the magic of viral marketing — the ability to turn a simple idea into a cultural moment that reshapes a business’s trajectory.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Unlock your writing potential with the power of AI. Now updated to include ChatGPT 4.0! This information-packed guide takes you on a journey through the various ways this AI-powered tool can transform your fiction, enhance creativity and write better stories faster. With tools to plot like a pro, bring characters to life with rich dialogue, and craft a standout story, ChatGPT is the ultimate writing companion. Say goodbye to writer's block and hello to endless possibilities as you unleash your creative superpowers with AI. Learn the most efficient ways to “talk” to ChatGPT with real-...

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

There is a moment every marketer dreams of: the instant when an idea, product, or campaign leaps beyond its original audience and takes on a life of its own. It spreads from phone to phone, from conversation to conversation, from one social network to the next, accelerating in ways no traditional advertising budget could buy. This is the magic of viral marketing — and it is not as mysterious as it may seem.

Cut through the Wall Street buzzwords, and discover a real system to create income, manage risk, and take control of your financial future. No fluff, no theory. Just clear, repeatable strategies built for people who want results. You’ll learn how to time trades, spot high-probability setups, and execute with confidence, even if you’ve never traded options before. Whether you're after consistent cash flow, long-term growth, or a smarter way to build wealth, this is the blueprint that keeps you sharp and in control. Listen once, and you'll never trade blindly again.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

Embark on a journey of transformation with Affiliate Marketing for Beginners, where financial freedom is within reach for anyone willing to take the leap. Meet Audrey K. Andado, a seasoned expert in finance, entrepreneurship, and digital marketing, dedicated to empowering individuals through affiliate marketing.

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...