Creative Marketing

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas...

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

Dive into the lucrative world of social media without the need to reveal your identity with "How to Make Passive Income with Faceless TikTok, YouTube, and Instagram." This guide unlocks the secrets to building a sustainable, anonymous online presence that can generate substantial passive income. Content Overview: Explore comprehensive strategies and insights across eight detailed chapters: Chapter 1: The Basics of Passive Income through Social Media - Understand the fundamentals of passive income and choose the right platforms to align with your financial goals. Chapter 2: Mastering TikTok ...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Not long ago, a small indie brand launched a quirky thirty-second video with a shoestring budget. Within days, it was everywhere: shared in group chats, plastered on Twitter feeds, and even covered by national media. Sales skyrocketed, not because the company bought prime-time ad slots, but because the content itself spread like wildfire. That’s the magic of viral marketing — the ability to turn a simple idea into a cultural moment that reshapes a business’s trajectory.

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

Top 100 Artificial Intelligence (AI) Tools of 2025 for Creators, Engineers, and Innovators The Most Powerful Artificial Intelligence Apps for Writing, Design, Video, Audio, Coding, Business, and Creativity 🚀 Discover the 100 AI Tools Shaping the Future Artificial Intelligence is no longer futuristic—it’s part of our daily workflow. From writing and graphic design to coding, automation, and video production, AI is revolutionizing how we work, create, and think. This book is your complete guide to the best AI tools of 2025—ranked, explained, and ready to use. 🧠 Inside This Book, ...

There is a moment every marketer dreams of: the instant when an idea, product, or campaign leaps beyond its original audience and takes on a life of its own. It spreads from phone to phone, from conversation to conversation, from one social network to the next, accelerating in ways no traditional advertising budget could buy. This is the magic of viral marketing — and it is not as mysterious as it may seem.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen to new heights. This comprehensive eBook covers everything you need to know to become a successful handyman, providing you with a roadmap for starting, running, and growing your business. Don't be just another handyman – instead, set yourself apart from the competition with the help of our 36 informative and practical chapters, each focused on a critical aspect of the handyman profession. Learn how to identify your niche, create a unique ...

Cut through the Wall Street buzzwords, and discover a real system to create income, manage risk, and take control of your financial future. No fluff, no theory. Just clear, repeatable strategies built for people who want results. You’ll learn how to time trades, spot high-probability setups, and execute with confidence, even if you’ve never traded options before. Whether you're after consistent cash flow, long-term growth, or a smarter way to build wealth, this is the blueprint that keeps you sharp and in control. Listen once, and you'll never trade blindly again.