Customer Research

“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever...

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

WORK SMARTER. CREATE FASTER. GROW YOUR BUSINESS WITH CLAUDE AI. What if you could use AI to save hours every week, create better content, understand your customers, generate new ideas, improve customer service, and make smarter business decisions? Claude AI for Small Business Owners is a practical, easy-to-follow guide designed to help entrepreneurs, freelancers, consultants, online sellers, and small-business owners turn Claude AI into a useful everyday business assistant. Inside this expanded edition, you'll discover how to use Claude AI for: • Marketing and content creation • Social ...

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

Stop watching endless tutorials. Start building a real online store. Shopify makes creating a store possible—but it does not automatically choose the right products, attract customers or generate sales. New sellers need a clear plan that connects the technology with the practical decisions behind a trustworthy ecommerce business. Shopify for Beginners 2026 takes you from your first idea to a fully tested store using straightforward explanations, practical workflows and realistic beginner actions. Inside, you will learn how to: • Choose a specific customer and develop a useful product ...

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

UX Research eliminates all the confusion and gives you professional understanding fast! Even within the field of UX, terms and roles get intertwined. Set yourself up for long-term success by genuinely understanding what UX research is and what it is not. Many jobs are listed with skills beyond a researcher role. After reading this book, you can avoid a potential overload of responsibilities using this new knowledge before you apply. You will recognize these flags after reading UX Research. If you are looking for a job in research and need to prepare for interviews — this is for you. If ...

Are you one of the 16 million Americans working as a sales professional? Are you a small business owner, consultant, doctor, lawyer, or other business professional who must sell your services and promote your credibility to succeed? If so, you need practical, easy-to-apply information on the art of effective selling and sales communication—whether selling to difficult customers or selling to interested, decisive buyers. In From Contact to Contract, you’ll learn to master specific steps that help you: Structure your sales conversation to keep it moving toward your sales goal Use ...

Use AI to make small-business marketing faster, clearer, and easier to repeat. Marketing can feel overwhelming when you are running a small business. You need content ideas, social media posts, emails, customer follow-ups, offers, ads, research, and reports — but you may not have a big team, a large budget, or hours to waste staring at a blank page. AI Marketing Workflows for Small Business is a plain-English guide to using AI as a practical marketing assistant. Instead of chasing random prompts or complicated marketing theory, this book shows you how to build simple repeatable workflows ...

You made something useful. You offered something valuable. So why aren’t customers buying? The problem may not be your product, service, or idea. It may be the connection between what you offer and what your customer actually wants relieved. Pain Points is a practical marketing field guide for small business owners, creators, product sellers, freelancers, consultants, service providers, coaches, authors, and entrepreneurs who are tired of guessing what customers want. Instead of offering another collection of advertising tricks, this book shows you how to identify real customer problems, ...

"The most useful, well-written, and emotionally compelling business book I have read in years. I couldn't put it down." -- Robert I. Sutton, Stanford Professor and author of The No Asshole Rule "A must-read for every leader in their field." -- Daniel H. Pink, bestselling author of To Sell is...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

Unlock the future of online commerce with "AI-Driven Commerce," your comprehensive guide to revolutionizing your ecommerce or dropshipping business through the power of Artificial Intelligence. This enlightening ebook is your gateway to understanding and implementing cutting-edge AI technologies that are reshaping the digital marketplace. Dive into the evolution of ecommerce and discover how AI technology intersects with this dynamic industry to drive innovation and growth. Explore how AI can transform your market research methods by providing insights into customer preferences and emerging...

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.