Category Design

Product List
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    • How to Build a Brand That Customers, Employees, and Investors Will Love
    • By: Anthony Kennada, Brian Halligan - foreword
    • Narrated by: James Fouhey
    • Length: 7 hrs and 2 mins
    • Release date: 11-26-19
    • Language: English
    • 4 out of 5 stars 12 ratings
    • Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....

    Regular price: $17.19 or 1 credit

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    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 7 mins
    • Release date: 06-14-16
    • Language: English
    • 4.5 out of 5 stars 1,206 ratings
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Regular price: $22.49 or 1 credit

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  • Regular price: $3.95 or 1 credit

    Sale price: $3.95 or 1 credit

    • The Personal Category Design Playbook
    • By: Christopher Lochhead, Eddie Yoon, Nicolas Cole
    • Narrated by: Jason DeFillippo
    • Length: 48 mins
    • Release date: 01-10-23
    • Language: English
    • 5 out of 5 stars 1 rating
    • Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show....

    Regular price: $3.95 or 1 credit

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    • Inside New York's Vogue, House, and Ballroom Community
    • By: Ricky Tucker
    • Narrated by: Ricky Tucker
    • Length: 8 hrs and 48 mins
    • Release date: 01-25-22
    • Language: English
    • 4 out of 5 stars 15 ratings
    • What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit