Showing results by publisher "Michael Becker" in All Categories
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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention
- Length: 15 mins
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In this episode, I share three techniques to grow MRR (or incorporate a continuity into your business), plus three ways to drive customer retention.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/=============== Hosted on Acast. See acast.com/privacy for more information.
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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention
- 05-07-24
- MODELS OF MASTERS
- Length: 15 mins
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A Walk with Purpose
- Memoir of a Bioentrepreneur
- By: Michael D. Becker
- Narrated by: Sonny Dufault
- Length: 9 hrs and 14 mins
- Unabridged
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A Walk with Purpose chronicles Becker's career path from an investment advisor to chief executive officer of an oncology-focused biotechnology company, and finally into a terminal cancer patient confronting his own mortality. It is a memoir about both his life and illness, battling stage 4 head and neck cancer. He was diagnosed in late 2015.
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A Book without Purpose
- By Anonymous User on 12-28-19
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A Walk with Purpose
- Memoir of a Bioentrepreneur
- Narrated by: Sonny Dufault
- Length: 9 hrs and 14 mins
- Release date: 07-05-17
- Language: English
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Sale price: $19.95 or 1 credit
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Ep. #79: How Haylee McDonald Overcame Aplastic Anemia to Thriving Business Owner
- Length: 39 mins
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The soul learns best by exposing us to a spectrum of experiences. My guest in episode #79, Haylee Kalani McDonald knows that truth all to well. Before age 10, Haylee was diagnosed with a rare autoimmune condition that forced her to fight for her health in a way no kid should be expected to do. But coming out of that journey enhanced and enriched, Haylee set off to become something even more. In today's chat, she shares a little more about her story. We also talk creativity, entrepreneurship, AI, marketing trends, and awakening to higher levels of purpose.============📖 𝗚𝗘𝗧 𝗠𝗬 ...
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Ep. #79: How Haylee McDonald Overcame Aplastic Anemia to Thriving Business Owner
- 04-29-23
- MODELS OF MASTERS
- Length: 39 mins
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Ep. #116: Powerful Abundance Activation Workshop [by Anton Wisbiski]
- Length: 1 hr and 8 mins
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In this exclusive workshop taken from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares stories, principles and mental frameworks he learned going form rock bottom to consistent $50k months.Anton dives into the two factors that determine, more than anything else, how much abundance you can create in your life. These include:Your level of consciousness—creatively and strategically manipulating the right levers; andYour value in the marketplace—how to uncover and solve real problems for real peopleAnton also explains how to approach business within dynamics of quantum ...
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Ep. #116: Powerful Abundance Activation Workshop [by Anton Wisbiski]
- 04-16-24
- MODELS OF MASTERS
- Length: 1 hr and 8 mins
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Ep. #114: My 8 Marketing & Business Growth Principles
- Length: 8 mins
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In this episode, I break down eight marketing and growth principles for business. They include the following:· Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs.· Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV.· Attention & trust compound faster than revenue. They are like gold in this new digital economy. Optimize for both.· Business continuity is predicated on genuinely loving customers. Anything less than a raving brand advocate is a loss.· Choose to excel–not to compete. If ...
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Ep. #114: My 8 Marketing & Business Growth Principles
- 04-14-24
- MODELS OF MASTERS
- Length: 8 mins
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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta
- Length: 4 mins
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This episode is an exclusive sneak peak from my new eLearning academy that I just launched in tandem with my upcoming book, CONTENT CAPITALIST.📌 Key Takeaways: Have a "disruptor" mindset; aim to bring more value in a more economical, scalable way than othersWhen you "go meta" on an industry, you encompass and invalidate all prior iterations of a product by being 10x betterThe networked economy with marketplaces and platforms allow massive scalability and interconnectivityIt's often easier to win in high barrier-to-entry industries of the future than saturated ones where all the fish are ...
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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta
- 04-15-24
- MODELS OF MASTERS
- Length: 4 mins
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Ep. #113: Pricing Strategy for High-Ticket & Subscription Products
- Length: 10 mins
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Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership programs.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------...
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Ep. #113: Pricing Strategy for High-Ticket & Subscription Products
- 04-13-24
- MODELS OF MASTERS
- Length: 10 mins
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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response
- Length: 7 mins
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In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include:The Jewel is offering to shoot over a "pre-made" customized giftThe Obviously Non-Automated Touch includes elements like a voice note, selfie, or proactive proposalThe Re: Thread is where you create a thread with a colleague who asks you to contact a certain prospectThe Invitation to Contribute means asking the lead to share a quote for an in-progress piece of contentThe Case Study...
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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response
- 02-06-24
- MODELS OF MASTERS
- Length: 7 mins
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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge]
- Length: 7 mins
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I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?...
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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum
- Length: 20 mins
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The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward at each threshold much like a dam operator might, to use an analogy. Brands running a Continuum put media at the core of their entire commercial structure, using it as a tool to guide, enrich, and ...
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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum
- 04-11-24
- MODELS OF MASTERS
- Length: 20 mins
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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom
- Length: 13 mins
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It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people).In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer.With a company-centric newsroom, there is no...
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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom
- 04-10-24
- MODELS OF MASTERS
- Length: 13 mins
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Ep. #109: The Intersection of Simulation Theory, Spiritual Ascension & Tech Innovation [Part II]
- Length: 13 mins
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In this episode, I offer thoughts on connected technologies like brain computer interfaces and explain why I cofounded a non-invasive BCI company focused on adaptive content experiences that use EEG data to guide the content you receive (and how you receive it) on your device.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 ...
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Ep. #108: The Intersection of Simulation Theory, Spiritual Ascension & Tech Innovation [Part I]
- Length: 21 mins
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In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and spiritual process whereby consciousness progresses toward reintegration with the Oneness, with Source—must happen with technology as a sort of accelerant. We are in the process of catalyzing a quantum shift in Humanity's evolution and technology ...
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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate)
- Length: 20 mins
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I was recently selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler as a founder is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%). I've been in Dubai for a month getting acclimated and working my tail off on my startup, neocore. In this episode, I share five learnings from the journey thus far. It has not been an easy one for me the past year, but I ...
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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate)
- 03-31-24
- MODELS OF MASTERS
- Length: 20 mins
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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice]
- Length: 17 mins
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Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5-------------------------------...
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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice]
- 03-29-24
- MODELS OF MASTERS
- Length: 17 mins
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Ep. #105: How to Monetize Your Audience & Build a Sellable Content-Led Business [w/ Joe Pulizzi]
- Length: 14 mins
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Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money."This episode is ideal for content marketing professionals and content entrepreneurs who want to ...
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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media
- Length: 17 mins
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Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand.Evangelists and employees will do this indirectly, without pushing product but ...
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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media
- 02-16-24
- MODELS OF MASTERS
- Length: 17 mins
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Ep. #103: How to Sell High-Ticket Offers [Part II: The Methodology]
- Length: 59 mins
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In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport established for weeks prior. A small portion of this content is outdated in 2024 so please take it with a grain of salt.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 ...
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Ep. #103: How to Sell High-Ticket Offers [Part II: The Methodology]
- 02-16-24
- MODELS OF MASTERS
- Length: 59 mins
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Ep. #102: How to Sell High-Ticket Offers [Part I: The Mindset]
- Length: 12 mins
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How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales script. First, we have to set the tone.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5-------...
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Ep. #102: How to Sell High-Ticket Offers [Part I: The Mindset]
- 02-15-24
- MODELS OF MASTERS
- Length: 12 mins
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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024
- Length: 8 mins
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For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a ...
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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024
- 02-12-24
- MODELS OF MASTERS
- Length: 8 mins
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