Showing results by narrator "Graham Rowat" in All Categories

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Renowned consultant and author Peter Block delivers the latest and fourth edition of his bestselling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships in business, healthcare, education, or community work.

While working one afternoon on the Northern Divide, a young tree-marker makes a grisly discovery: in a squatter's cabin near an old mill town, a family has been murdered. An army vet coming off a successful turn leading a task force that took down infamous biker criminals, Detective Frank Yakabuski arrives in Ragged Lake, a nearly abandoned village, to solve the family's murder. But no one is willing to talk. With a winter storm coming, Yakabuski sequesters the locals in a fishing lodge as he investigates the area with his two junior officers.

Do you struggle with your personal finances? Do you spend (or save) too much? Do you struggle with your money relationships and communicating about money issues with your children, parents, or spouse? Money Mammoth offers you a fresh and effective approach to managing your money. Incorporating lessons from psychology, behavioral economics, and financial planning, the distinguished authors lay out a step-by-step plan to understanding your financial behaviors and changing them for the better.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

At the end of World War II, American army officer Captain Sean O’Sullivan is commissioned with rebuilding Berlin. Reeling from the death of his brothers at German hands and faced with the direct horrors of the Holocaust, O’Sullivan struggles against his animosity towards the nation he is helping restore. Meanwhile, Soviet forces blockade Germany in a bid for power, and the Western Allies must unite to prevent a communist takeover. When the airlift begins, the Allies find their deepest convictions tested as they fight against a threat even more dangerous than Hitler.

What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Joseph LeDoux investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

Before Hr'ent Golramm became a legendary Enforcer for the Peacemaker Guild, he was a mere candidate. Granted, he was a particularly unusual candidate - only six Oogar had ever successfully graduated from the Peacemaker Academy on Ocono, and Hr'ent would be the seventh. Every candidate must pass a commissioning mission in order to graduate, though, and Hr'ent's is unsolvable. The Pushtal of Vorrhurna were once one of the Mercenary Guild's 37 races.

In the beginning was the Big Bang: an unimaginably hot fire almost fourteen billion years ago in which the first elements were forged. The physical theory of the hot nascent universe—the Big Bang—was one of the most consequential developments in twentieth-century science. And yet it leaves many questions unanswered: Why is the universe so big? Why is it so old? What is the origin of structure in the cosmos? In An Infinity of Worlds, physicist Will Kinney explains a more recent theory that may hold the answers to these questions and even explain the ultimate origins of the universe.

At a time when humans were just starting to venture forth into the Galactic Union as mercenaries, Martin Quincy survived long enough to do something no one else had - he retired. There was only one problem. He got bored. What does a "Legend" do when even the merc life gets boring? He starts his own company! Along with Kal Turner, they marshaled their Torvasi and Andori troopers and began taking contracts. A force for good, Quincy went about the galaxy, killing aliens and getting paid, while righting all the wrongs he found along the way. His only problem was that he was successful.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.

The FBI has a hundred undercover agents who can work in the city, but Danny Barrett is the one they call when they need someone to investigate crimes in the wilderness. This case is a particularly difficult one. For more than a century the Danby family have ruled as kings in their corner of the Pacific Northwest. The Feds were mostly willing to look the other way while the family smuggled everything from liquor to cigarettes across the border, but lately things have taken a darker turn.

When the Great War broke out in August 1914, Thomas Mann, like so many people on both sides of the conflict, was exhilarated. Finally, the era of decadence that he had anatomized in Death in Venice had come to an end; finally, there was a cause worth fighting and even dying for, or, at least when it came to Mann himself, writing about. Mann immediately picked up his pen to compose a paean to the German cause. Soon after, his elder brother and lifelong rival, the novelist Heinrich Mann, responded with a no less determined denunciation.

Successful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of Decisions Over Decimals.

Exploring space and time is a dangerous business, and no one knows this better than Time Agents Travis Fox and Ross Murdock. So when both men are stranded on far-off planets with no hope of rescue from Earth, they must rely on their wits and their training to survive. But survival is only the beginning. To better handle the rigors of the alien world of Topaz, Fox and his crewmates have been implanted with the memories of their Apache ancestors - but the Opposition has sent its own team with the reawakened memories of their Mongol ancestors!

In Picking Presidents, Gautam Mukunda sets his sights on presidential candidates, proposing a tested method to assess whether they will succeed or fail if they win the White House. Combining political science, psychology, organizational behavior, and economics, Picking Presidents will enable every American to cast an informed vote.

Demographic trends—longer lifespans and declining birthrates—mean that this popular program now pays more in benefits than it collects in revenue. Without reforms, eighty-three million Americans will face an immediate benefit cut of twenty percent in 2034. How did we get here and what is the solution? In Fixing Social Security, R. Douglas Arnold explores the historical role that Social Security has played in American politics, why Congress has done nothing to fix its insolvency problem for three decades, and what legislators can do to save it.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

During extraordinary moments of consciousness - shock, meditative states and sudden mystical revelations, out-of-body experiences, or drug intoxication - our senses of time and self are altered; we may even feel time and self dissolving. These experiences have long been ignored by mainstream science. Recent research, however, has located the neural underpinnings of these altered states of mind. In this book, neuropsychologist Marc Wittmann reveals how experiences that disturb or widen our everyday understanding of the self can help solve the mystery of consciousness.