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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
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Publisher's summary
Get on board the next massive marketing revolution.
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.
The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":
- How do we use AI and ML in ways that speak to the human spirit?
- How to we translate cold technological innovation into creative tools that forge deep human connections?
Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.
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Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris
- 04-09-19
Very well explained
suggest and recommend this book to anyone in marketing or works with data in general. A true shift in the industry
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Performance4.5 out of 5 stars 32
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Story4.5 out of 5 stars 32
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
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5 out of 5 stars
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Excellent book - hit all the marks
- By Michal O on 06-21-23
By: Richard Banfield, and others
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The Influential Product Manager
- How to Lead and Launch Successful Technology Products
- By: Ken Sandy
- Narrated by: Sean Pratt
- Length: 13 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 12
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Performance5 out of 5 stars 8
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Story5 out of 5 stars 8
The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?
By: Ken Sandy
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The Business Case for AI
- A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
- By: Kavita Ganesan
- Narrated by: Stephanie Richardson
- Length: 9 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 8
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Performance4 out of 5 stars 7
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Story4 out of 5 stars 7
AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
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3 out of 5 stars
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The author hasn’t covered generativeAI
- By srini katta on 09-16-23
By: Kavita Ganesan
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ChatGPT-4 for Beginners
- Boost Productivity and Skyrocket Your Earning Potential with Conversational AI Solutions
- By: Jerry Sinclaire
- Narrated by: Max Newland
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 59
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Performance4.5 out of 5 stars 58
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Story4.5 out of 5 stars 58
ChatGPT is a game-changing language model developed by OpenAI that has taken the world by storm. With its advanced natural language processing capabilities, ChatGPT has revolutionized the way we interact with technology and has opened up a whole new world of possibilities.
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1 out of 5 stars
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Skeptical about so many 5 stars and I was right
- By A. Decker on 08-28-23
By: Jerry Sinclaire
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 1,195
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Performance4.5 out of 5 stars 1,003
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Story4.5 out of 5 stars 998
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 326
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Performance4.5 out of 5 stars 279
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Story4 out of 5 stars 279
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
-
A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
-
Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
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Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 96
-
Performance4 out of 5 stars 88
-
Story4 out of 5 stars 88
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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4 out of 5 stars
-
Croud-Source Inspired
- By wbiro on 07-30-18
By: Thomas W. Malone
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The Intelligent Web
- Search, Smart Algorithms, and Big Data
- By: Gautam Shroff
- Narrated by: Neil Shah
- Length: 10 hrs and 42 mins
- Unabridged
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Overall4 out of 5 stars 131
-
Performance4 out of 5 stars 109
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Story4 out of 5 stars 107
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion.
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5 out of 5 stars
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Great book for learning about Deep learning
- By Darkpassenger on 04-16-15
By: Gautam Shroff
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 116
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Performance4.5 out of 5 stars 101
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Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,195
-
Performance4.5 out of 5 stars 1,003
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Story4.5 out of 5 stars 998
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 326
-
Performance4.5 out of 5 stars 279
-
Story4 out of 5 stars 279
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
-
A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
-
Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
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Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
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Overall4 out of 5 stars 96
-
Performance4 out of 5 stars 88
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Story4 out of 5 stars 88
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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4 out of 5 stars
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Croud-Source Inspired
- By wbiro on 07-30-18
By: Thomas W. Malone
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The Intelligent Web
- Search, Smart Algorithms, and Big Data
- By: Gautam Shroff
- Narrated by: Neil Shah
- Length: 10 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 131
-
Performance4 out of 5 stars 109
-
Story4 out of 5 stars 107
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion.
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5 out of 5 stars
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Great book for learning about Deep learning
- By Darkpassenger on 04-16-15
By: Gautam Shroff
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 116
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Performance4.5 out of 5 stars 101
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Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 89
-
Performance4.5 out of 5 stars 74
-
Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Overall4 out of 5 stars 101
-
Performance4 out of 5 stars 85
-
Story4 out of 5 stars 84