Showing results by author "Yu-kai Chou"


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    • Actionable Gamification

    • Beyond Points, Badges, and Leaderboards
    • By: Yu-kai Chou
    • Narrated by: Scott R. Smith
    • Length: 12 hrs and 28 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 189
    • Performance
      4.5 out of 5 stars 163
    • Story
      4.5 out of 5 stars 159

    The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.

    • 2 out of 5 stars
    • Just a bunch of rules and no source references

    • By Abel on 09-07-17

    Regular price: $24.95