• Actionable Gamification

  • Beyond Points, Badges, and Leaderboards
  • By: Yu-kai Chou
  • Narrated by: Scott R. Smith
  • Length: 12 hrs and 29 mins
  • 4.5 out of 5 stars (475 ratings)
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Actionable Gamification  By  cover art

Actionable Gamification

By: Yu-kai Chou
Narrated by: Scott R. Smith
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Publisher's summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

What listeners say about Actionable Gamification

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    2 out of 5 stars

Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

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20 people found this helpful

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    3 out of 5 stars
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    5 out of 5 stars

Great book, but the Author...

I really love the content of the book, but have struggled to get through it because of all the little side comments that make the author seem very arrogant. He could have left out about a page worth of content in the book that makes up all of these comments and I would likely be at a 4 or 5 star rating. It makes the book feel unrelatable even though the actual content is extremely relatable.

If you can push through the small remarks, you will be rewarded with a tremendous amount of knowledge on what motivates people and how gamification can be used to influence these motivations.

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7 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

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7 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

Not good as an audible book

There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

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5 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars

good concepts made but too much self marketing

Good book with reasonable concepts. It is annoying that he is always trying to get you to advertise for him with Twitter and sell his framework consulting capacity. At the end he even compares himself with Jesus as a prophet of sorts... So, other than trying not to throw up at his massive ego (or low self esteem?) the framework he presents seems to be pretty useful. Certainly worth reading.

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2 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Essential for people building engaging products.

A marvelous framework to classify your ideas and help you define a product vision that is aligned with your user behavior.

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1 person found this helpful

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very long but good book!

I love the framework. I love the methodology. the book is so long but good.

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1 person found this helpful

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    4 out of 5 stars

A commercial for a framework called octalysis

It is a nice description of quite a number of gaming rules and product-design rules. All the rules are clearly organized in categories, which is the base of the author's framework. Some of them are quite interesting, some are very obvious. The book goes beyond points & badges and is thankfully not fond of adding those to your product without giving it a better thought.

The thing that really put me off was the author being quite self indulgent. Even him mentioning his framework being not superior to others is done in a way that makes it sound like he feels it clearly is superior. The further you get into the book, the more annoying this became for me. It's a commercial for his framework.

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1 person found this helpful

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    5 out of 5 stars
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    4 out of 5 stars

I bought this for a friend.

I finished it and will go back for seconds. I got the Kindle version too.

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  • Overall
    1 out of 5 stars
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    1 out of 5 stars

This book is very in love with itself

I'm sure the rest of the book has some nice tidbits, but I had to stop when the writer went on a tangent about how Android fan boys don't make fair comparisons to Apple. What were we talking about again?

On chapter 5 and I haven't learned anything past common sense. The book talks in circles and examples, but never explains any core subjects in detail. And I'm still hearing all about the author's credentials in chapter 5.

I just didn't want to be at his party anymore, ya know?

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