
Actionable Gamification
Beyond Points, Badges, and Leaderboards
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Narrado por:
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Scott R. Smith
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De:
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Yu-kai Chou
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
©2015, 2017 Yu-kai Chou (P)2017 Yu-kai ChouListeners also enjoyed...




















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very interesting content I will read second time
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Essential for people building engaging products.
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Practicing What He Preaches
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Best book ever read. Enlightened
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Great read for anyone wanting to know more about human motivation.
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I would ding it a star for how many times he says 'Octalysis', but I'll it back for being able to mathematically show that FarmVille was a crap game that simply plays to addictive tendencies.
Solid analytical framework
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A must read!! Don’t be fooled by the “gamification” verbiage. Guide to understanding The WHY of what makes us take action.
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Eye opening! Fantastic info, visuals would help
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One of my top books on motivation
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I will be using this framework
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