Showing results by author "Roger Dooley"

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    • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    • By: Roger Dooley
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 14 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 355
    • Performance
      4.5 out of 5 stars 315
    • Story
      4.5 out of 5 stars 314

    Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

    • 5 out of 5 stars
    • The Best Practical Guide to Neuromarketing

    • By J. Braaten on 08-20-12

    Regular price: $19.95