Showing results by author "Robert Rose"

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    • Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

    • By: Joe Pulizzi, Robert Rose
    • Narrated by: Joe Pulizzi, Robert Rose
    • Length: 5 hrs and 45 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 101
    • Performance
      4.5 out of 5 stars 88
    • Story
      4.5 out of 5 stars 86

    Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.

    • 3 out of 5 stars
    • Not Impressed

    • By Amazon Customer on 01-04-18

    Regular price: $19.95

    • Experiences

    • The 7th Era of Marketing
    • By: Robert Rose, Carla Johnson
    • Narrated by: Robert Rose, Carla Johnson
    • Length: 6 hrs and 38 mins
    • Unabridged
    • Overall
      4 out of 5 stars 6
    • Performance
      4 out of 5 stars 4
    • Story
      4 out of 5 stars 4

    There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape.

    • 5 out of 5 stars
    • great, actionable content

    • By Justin on 09-17-16

    Regular price: $19.95

    • America After the Election

    • By: Charlie Rose, Doris Kearns Goodwin, Walter Isaacson, and others
    • Length: 52 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
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    Tonight on the program, a discussion about where America will be after the election. Charlie is joined by presidential historian Doris Kearns Goodwin; Walter Isaacson, founder and C.E.O. of the Aspen Institute; Jeff Greenfield of Politico and PBS Newshour Weekend; Kurt Andersen, host of WNYC’s Studio 360; and Cokie Roberts of ABC News.

    Regular price: $4.95

    • Muhammad Ali Appreciation

    • By: Charlie Rose, Bob Costas, David Remnick, and others
    • Narrated by: Charlie Rose
    • Length: 53 mins
    • Original Recording
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
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      5 out of 5 stars 1

    Tonight on the program, an appreciation of Muhammad Ali, who died last week. Charlie is joined by Bob Costas of NBC Sports; David Remnick of The New Yorker; Robert Lipsyte, author of "Free to Be Muhammad Ali”; and Ellis Cose, author and the writer-in-residence at the ACLU.

    We conclude with the Reverend Jesse Jackson, discussing Ali.

    Regular price: $4.95

    • Bill Bratton; Al Hunt; Robert Costa

    • By: Charlie Rose, Bill Bratton, Al Hunt, and others
    • Narrated by: Charlie Rose
    • Length: 53 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
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    Tonight on the program, Bill Bratton, outgoing New York city police commissioner.

    We conclude with discussions about Donald Trump with Al Hunt of Bloomberg News and Robert Costa of The Washington Post

    Regular price: $4.95

    • Politics; Economy; Mary Tyler-Moore

    • By: Charlie Rose, Robert Costa, Byron Wien, and others
    • Narrated by: Charlie Rose
    • Length: 52 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
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    Tonight on the program, a look at President Trump’s first week in office with Robert Costa of the Washington Post and Julie Hirschfeld David of the New York Times.

    Regular price: $4.95

    • Politics; Bryan Stevenson; Iran; 'The Infiltrator'

    • By: Charlie Rose, Nick Confessore, Mike Barnicle, and others
    • Narrated by: Charlie Rose
    • Length: 52 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
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    Tonight on the program, an update on the U.S. election and the candidates' impending choices for running mate. Nick Confessore of The New York Times and Mike Barnicle, contributor to MSNBC, weigh in.

    Next, we revisit Charlie's conversation about race with Bryan Stevenson, founder and executive director of the Equal Justice Initiative in Montgomery, Alabama.

    We continue with a discussion about last year's historic nuclear deal with Iran. Charlie is joined by David Sanger of The New York Times; Karim Sadjadpour of the Carnegie Endowment for International Peace; and Ray Takeyh of the Council on Foreign Relations.

    We conclude with a look at the film “The Infiltrator” with director Brad Furman, actor Bryan Cranston, and Robert Mazur, whom the film is based on.

    Regular price: $4.95

    • WikiLeaks; Civic Education; 'Cries from Syria'

    • By: Charlie Rose, Roger Cohen, Greg Miller, and others
    • Length: 52 mins
    • Original Recording
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    Guest host Roger Cohen is joined by Greg Miller of The Washington Post to discuss WikiLeak's release of thousands of CIA documents exposing tools the agency uses to hack smartphones, computers, and even internet-connected televisions.

    We continue with a discussion about civic education, with Kathleen Hall Jamieson, the director of the Annenberg Public Policy Center of the University of Pennsylvania, and Robert Katzmann, chief judge on the Second Circuit Court of Appeals.

    We conclude with a look at “Cries from Syria” with the film’s director, Evgeny Afineevsky, and journalist Kholoud Helmi.

    Regular price: $4.95

    • Nice Attack; Jon Meacham; Robert F. Kennedy, Jr.

    • By: Charlie Rose, Alexander Marquardt, Mark Urban, and others
    • Narrated by: Charlie Rose
    • Length: 52 mins
    • Original Recording
    • Overall
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    Tonight on the program, an update on the truck attack in Nice with Alexander Marquardt of ABC World News and Mark Urban of BBC Newsnight.

    Next, Jon Meacham discusses his Time Magazine cover story about Donald Trump.

    We conclude with Robert F. Kennedy, Jr., author of “Framed: Why Michael Skakel Spent Over a Decade in Prison For a Murder He Didn’t Commit.”

    Regular price: $4.95

    • Kathleen Hays; Robert Gates; Michael Morell

    • By: Charlie Rose, Kathleen Hays, Mike Morell, and others
    • Length: 52 mins
    • Original Recording
    • Overall
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    We begin with a discussion of the Federal Reserve's rate hike. Charlie talks with Kathleen Hays, host of "Taking Stock" on Bloomberg Radio.

    We continue with discussion of Russian cyber attacks with Mike Morell, former acting director of the CIA.

    We conclude with Robert Gates, former secretary of defense, on Rex Tillerson and the Trump transition.

    Regular price: $4.95

    • Politics; Bob Gates; Sharmin Mossavar-Rahmani

    • By: Charlie Rose, Phillip Rucker, Damian Paletta, and others
    • Length: 53 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
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    A discussion about today's White House press briefing. Charlie is joined by Philip Rucker of the Washington Post; Damian Paletta of the Wall Street Journal; Margaret Brennan of CBS News and Jonathan Karl of ABC News.

    We continue with Robert Gates, former secretary of defense and former director of the Central Intelligence Agency.

    We conclude with Sharmin Mossavar-Rahmani, chief investment officer of the private wealth management group at Goldman Sachs.

    Regular price: $4.95