Experiences
The 7th Era of Marketing
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Experiences
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Narrado por:
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Robert Rose
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Carla Johnson
Acerca de esta escucha
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate why the idea of content creation management will be a core discipline within tomorrow's marketing strategy and how content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
©2015 Robert Rose and Carla Johnson (P)2016 Robert Rose and Carla JohnsonLos oyentes también disfrutaron...
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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This is too much of a Pendo commercial
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Lo que los oyentes dicen sobre Experiences
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Justin
- 09-17-16
great, actionable content
What a pleasure to hear the authors explain what it means to deliver a content driven experience to increase productivity. I am going to listen to this audiobook and reread the book any time I want to buff up on my content marketing skills. I can't recommend this book enough!
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- j bulldog
- 08-13-18
Boring
I suppose I should have read the table of contents before downloading this book. I found the content to be extremely rudimentary and boring.
The narrators I'm assuming were the authors. And they are not professional narrators at all. I now have a new appreciation for professional audiobook performers.
Sorry to give it one star, but it is a book for beginners.
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