Showing results by author "Nick Toman"

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    • The Challenger Customer

    • Selling to the Hidden Influencer Who Can Multiply Your Results
    • By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
    • Narrated by: Steve Kramer
    • Length: 8 hrs and 40 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 215
    • Performance
      4.5 out of 5 stars 188
    • Story
      4.5 out of 5 stars 185

    The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.

    • 5 out of 5 stars
    • insightful

    • By Adam Hourani on 03-06-17

    Regular price: $28.00

    • The Effortless Experience

    • Conquering the New Battleground for Customer Loyalty
    • By: Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrated by: Rick DeLisi, Matthew Dixon
    • Length: 6 hrs and 37 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 169
    • Performance
      4 out of 5 stars 144
    • Story
      4 out of 5 stars 137

    Conventional wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. Some focus on dazzling them at the cost of neglecting to solve basic service problems - a big strategic mistake. Through extensive research and surveys, the authors have concluded that loyalty has much more to do with how well a company delivers on its basic promises than on how dazzling its service experience might be.

    • 5 out of 5 stars
    • Fresh perspective worth reading!

    • By TL on 02-09-16

    Regular price: $20.72

    • The Challenger Customer

    • Selling to the Hidden Influencer Who Can Multiply Your Results
    • By: Matthew Dixon, Brent Adamson, Pat Spenner, and others
    • Narrated by: Steve Kramer
    • Length: 8 hrs and 40 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.

    Regular price: $21.31