Showing results by author "Jeffrey L. Cruikshank"

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    • The Man Who Sold America

    • The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
    • By: Jeffrey L. Cruikshank, Arthur W. Schultz
    • Narrated by: Walter Dixon
    • Length: 16 hrs and 57 mins
    • Unabridged
    • Overall
      4 out of 5 stars 35
    • Performance
      4 out of 5 stars 26
    • Story
      4.5 out of 5 stars 27

    Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

    • 4 out of 5 stars
    • Interesting and detailed

    • By josecotto1 on 05-03-15

    Regular price: $41.99

    • The Apple Way

    • By: Jeffrey L. Cruikshank
    • Narrated by: uncredited
    • Length: 4 hrs and 25 mins
    • Unabridged
    • Overall
      2.5 out of 5 stars 3
    • Performance
      2.5 out of 5 stars 2
    • Story
      3 out of 5 stars 2

    The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own.

    Regular price: $17.47