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Arthur W. Schultz

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The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

UNABRIDGED
- By Jeffrey L. Cruikshank, Arthur W. Schultz
- Narrated By Walter Dixon
- Length: 16 hrs and 57 mins
- Release Date: 03-18-11
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The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

UNABRIDGED (16 hrs and 57 mins)

By Jeffrey L. Cruikshank, Arthur W. Schultz

Narrated By Walter Dixon

Overall
(31)
Performance
(22)
Story
(23)

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Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.
josecotto1 says: "Interesting and detailed"

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