Showing results by author "Arthur W. Schultz"

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    • The Man Who Sold America

    • The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
    • By: Jeffrey L. Cruikshank, Arthur W. Schultz
    • Narrated by: Walter Dixon
    • Length: 16 hrs and 57 mins
    • Unabridged
    • Overall
      4 out of 5 stars 32
    • Performance
      4 out of 5 stars 23
    • Story
      4 out of 5 stars 24

    Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

    • 4 out of 5 stars
    • Interesting and detailed

    • By josecotto1 on 05-03-15

    Regular price: $41.99