Showing results by author "Fraser P. Seitel"

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    • Rethinking Reputation

    • How PR Trumps Marketing and Advertising in the New Media World
    • By: John Doorley, Fraser P. Seitel
    • Narrated by: Sean Pratt
    • Length: 7 hrs and 29 mins
    • Unabridged
    • Overall
      3 out of 5 stars 7
    • Performance
      4.5 out of 5 stars 3
    • Story
      3 out of 5 stars 4

    Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

    Regular price: $24.49