Showing results by author "Fraser P. Seitel"
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- How PR Trumps Marketing and Advertising in the New Media World
- By: John Doorley, Fraser P. Seitel
- Narrated by: Sean Pratt
- Length: 7 hrs and 29 mins
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Regular price: $24.49