Showing results by author "John Doorley"
All Categories1 results
- How PR Trumps Marketing and Advertising in the New Media World
- By: Fraser P. Seitel, John Doorley
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
Add to Cart failed.Please try again later
Add to Wish List failed.Please try again later
Remove from wishlist failed.Please try again later
Adding to library failedPlease try again
Regular price: $24.49