Showing results by author "Claude C. Hopkins"

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    • Scientific Advertising

    • By: Claude C. Hopkins
    • Narrated by: Paul Jones
    • Length: 2 hrs and 4 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 36
    • Performance
      4.5 out of 5 stars 28
    • Story
      4.5 out of 5 stars 28

    This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

    • 5 out of 5 stars
    • a must-read for agencies and business owners

    • By JOG on 11-15-18

    Regular price: $6.95

    • Scientific Advertising

    • By: Mr. Claude C. Hopkins
    • Narrated by: Core Media Productions
    • Length: 2 hrs and 2 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 92
    • Performance
      4 out of 5 stars 73
    • Story
      4.5 out of 5 stars 71

    Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

    • 5 out of 5 stars
    • Great book

    • By Michael Reese on 01-07-15

    Regular price: $25.90