Showing results by author "Claude C. Hopkins"

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    • Scientific Advertising

    • By: Claude C. Hopkins
    • Narrated by: Paul Jones
    • Length: 2 hrs and 4 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 49
    • Performance
      4.5 out of 5 stars 36
    • Story
      4.5 out of 5 stars 36

    This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

    • 5 out of 5 stars
    • a must-read for agencies and business owners

    • By JOG on 11-15-18

    Regular price: $6.95

    • Scientific Advertising

    • By: Mr. Claude C. Hopkins
    • Narrated by: Core Media Productions
    • Length: 2 hrs and 2 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 98
    • Performance
      4 out of 5 stars 79
    • Story
      4.5 out of 5 stars 77

    Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

    • 5 out of 5 stars
    • Great book

    • By Michael Reese on 01-07-15

    Regular price: $25.90