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Claude C. Hopkins

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  • Scientific Advertising | Claude C. Hopkins

    Scientific Advertising

    • UNABRIDGED (2 hrs and 3 mins)
    • By Claude C. Hopkins
    • Narrated By Paul Jones
    • Whispersync for Voice-ready
    Overall
    (3)
    Performance
    (3)
    Story
    (3)

    This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

  • Scientific Advertising | Claude C. Hopkins

    Scientific Advertising

    • UNABRIDGED (2 hrs and 2 mins)
    • By Claude C. Hopkins
    • Narrated By Core Media Productions
    • Whispersync for Voice-ready
    Overall
    (86)
    Performance
    (66)
    Story
    (64)

    Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

    Michael Reese says: "Great book"
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