Showing results by author "Claude C. Hopkins"

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    • Scientific Advertising

    • By: Claude C. Hopkins
    • Narrated by: Paul Jones
    • Length: 2 hrs and 3 mins
    • Unabridged
    • Overall
      4 out of 5 stars 9
    • Performance
      4 out of 5 stars 8
    • Story
      4 out of 5 stars 8

    This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

    Regular price: $6.95

    • Scientific Advertising

    • By: Mr. Claude C. Hopkins
    • Narrated by: Core Media Productions
    • Length: 2 hrs and 2 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 88
    • Performance
      4 out of 5 stars 68
    • Story
      4.5 out of 5 stars 66

    Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

    • 5 out of 5 stars
    • Great book

    • By Michael Reese on 01-07-15

    Regular price: $25.90